TrueX: The Multiscreen Brand Funnel—Key Insights and Learnings From Over 1,000 Campaigns

Marketers know what the traditional marketing funnel looks like, but how can this funnel be used to measure digital ad campaigns?

This is the question that Jamie Auslander, SVP of research and analytics at TrueX, sought to answer during his Brandweek breakout session. With insights from over 1,000 campaigns, Auslander took the audience through ways to evaluate the funnel for key segments, look for low-hanging fruit to close gaps and address leaks from a creative perspective.