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TrueX: The Multiscreen Brand Funnel—Key Insights and Learnings From Over 1,000 Campaigns
Marketers know what the traditional marketing funnel looks like, but how can this funnel be used to measure digital ad campaigns?
The Straightforward Guide to Engagement Advertising
Today's audiences are more selective than ever in their choice of content and more discriminating with their time. That's created a conundrum for advertisers. Do you stick with the option [...]