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After 18 years in business, Womensforum.com knows the likes and dislikes of its 39 million-strong global audience. And it's employing one common issue that it understands many women struggle with—staying slim—to present useful knowledge in its latest branded campaign with Sweet 'N Low.
While the entire project will also include high impact ad placement, homepage takeovers, display ad formats, real world activations at a food festival and native advertising articles, the centerpiece of the entire project really is the branded videos, Lynn D'Alessandro, svp of sales and marketing for Womensforum.com,
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