Samsung Shows Off Soccer Skills in Top Viral Ad | Adweek Samsung Shows Off Soccer Skills in Top Viral Ad | Adweek
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Samsung Shows Off Soccer Skills in Top Viral Ad FIFA stars take on the Galaxy

The World Cup is less than a month away, and brands are trying to get people pumped for the event, despite the U.S. team being stuck in the "Group of Death."

Samsung Mobile's ad for the Galaxy S5 features a futuristic fictitious team called the Galaxy 11 made up of real soccer all-stars like Argentina's Lionel Messi, England's Wayne Rooney and Portugal's Cristiano Ronaldo. The video shows the squad training to battle the galaxy in order to save the world. (Does that mean that the universal language is not love, but soccer?) The video has been viewed 21.3 million times since it was uploaded on May 13.

Sneaking in at No. 10 is Free People's much maligned spot for FP Movement Ballet. Real ballerinas took issue with the model's poor form and techinque, going so far to say she was "genuinely offensive." The negative backlash has led to the video being watched 690,000 times since it was uploaded on May 12.

Here's the entire top 10 list of branded videos for this week, courtesy of VidIQ:

NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.
 

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About VideoWatch

In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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