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YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest performing channels in March.
“As brands continue to blur the line between advertiser and creator, we want to recognize those brands that regularly publish content—paid or otherwise—to build an engaged fan base,” Google said in a blog post this week.
YouTube looked at which channels had the most watch time, repeat viewers, likes and shares, among other factors to gauge which brands had the most active fan bases.
The No.
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