Weekend Rating Highlights

Monday, December 14, 2009
Primetime Ratings:
Weekend Highlights
Ratings Box:
What’s Hot/What’s Not
On the Air Tonight:
Prime-Time Programming Options
TV Tidbits:

TV Trivia Time:

Reba’s Granddaughter 


Note: The Programming Insider will not be published tomorrow. See you back on Wednesday, December 16.


Prime-Time Ratings:

Weekend Highlights

Friday 12/10/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



ABC 3.8/ 7
CBS   3.1/ 5
Fox    1.5/ 3
CW    0.9/ 2

NBC: 7.96 million, ABC: 5.57, CBS: 4.79, Fox: 2.41, CW: 1.36

-Adults 18-49:

NBC: 1.7 rating/6 share, ABC: 1.5/ 5, CBS: 1.2/ 4, Fox: 0.9/ 3, CW: 0.5/ 1


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.


-Friday’s Winners (keep in mind that the expectations are lower on Friday):

Law & Order (NBC), Dateline (NBC), 20/20 (ABC)


-Friday’s Losers (excluding repeats):
Supernanny (ABC), Dollhouse (Fox)


-Ratings Breakdown:

NBC took center stage on this typically modest December Friday, with a first-place finish in households, total viewers and adults 18-49 as a result of its regularly scheduled line-up of Law & Order (Viewers: #1, 8.77 million; A18-49: #1, 1.7 rating/6 share), Dateline (Viewers: #1, 9.27 million; A18-49: #1, 2.0/ 6) and The Jay Leno Show (Viewers: #2, 5.84 million; A18-49: #2, 1.5/ 5). Dateline, which focused on the Tiger Woods scandal, was the highest-rated and most-watched show of the evening. But it was not enough to lift lead-out Jay Leno past ABC’s veteran 20/20 (Viewers: #1, 7.26 million; A18-49: #1, 1.7/ 5 at 10 p.m.). Law & Order, meanwhile, featured a guest appearance by former series regular Benjamin Bratt. 


Earlier in the evening on ABC was Supernanny (Viewers: #3, 4.63 million; A18-49: #3, 1.3/ 5) and Ugly Betty (Viewers: #2, 4.80 million; A18-49: #2, 1.4/ 4 from 8-10 p.m.), which has exited Friday and will move into the Wednesday 10 p.m. hour (in place of canceled Eastwick) on Jan. 6. Worth positively noting for aforementioned 20/20 at 10 p.m. was growth out of Ugly Betty of 2.46 million viewers and 21 percent in the demo.


CBS pre-empted Friday anchor Ghost Whisperer in place of animated holiday special Yes, Virginia (Viewers: #2, 5.27 million; A18-49: #2t, 1.3/ 5) and a repeat of The Big Bang Theory (Viewers: #2, 4.55 million; A18-49: #2t, 1.4/ 5) from 8-9 p.m. Next on the Eye net were repeats of Medium (Viewers: #3, 4.08 million; A18-49: #3, 1.1/ 3) and Numb3rs (Viewers: #3, 5.38 million; A18-49: #3, 1.2/ 4) from 9-11 p.m.


Fox populated Friday with two more burn-off episodes of Dollhouse, which were barely on the the map as follows:

Dollhouse (Fox)
8:00 p.m. – Viewers: 2.72 million (#4), A18-49: 1.0/ 3 (#4)
9:00 p.m. – Viewers: 2.09 million (#4), A18-49: 0.8/ 2 (#4)

Last were two repeat episodes of The CW’s Smallville at an average 1.36 million viewers and a 0.5/ 1 among adults 18-49 from 8-10 p.m. And there you have it…that’s Friday.


Source: Nielsen Media Research data (R = repeat)

Saturday 12/12/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



CBS   2.7/ 5

NBC 2.7/ 5
ABC 2.3/ 4
Fox: 5.43 million, CBS: 4.74, NBC: 4.54, ABC: 3.92
-Adults 18-49:

Fox: 1.8 rating/6 share, CBS: 1.4/ 4, NBC: 1.1/ 4, ABC: 1.0/ 3


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.


-Saturday’s Winners:


-Saturday’s Losers (excluding repeats):

The night overall

-Ratings Breakdown:

Fox led the low-rated Saturday troops, with a first-place finish in households, total viewers and adults 18-49 as a result of its combination of Cops (Viewers: 5.39 million; A18-49: 1.8 rating/6 share) and America’s Most Wanted (Viewers: 5.48 million; A18-49: 1.8/ 6). Second in both categories was CBS care of another repeat of Rudolph the Red-Nosed Reindeer (Viewers: #2, 4.36 million; A18-49: #2, 1.5/ 5), a repeat of holiday special The Flight Before Christmas (Viewers: #2, 4.44 million; A18-49: #2, 1.4/ 4), and 48 Hours Mystery (Viewers: #2, 5.42 million; A18-49: #2, 1.3/ 4).


Next was classic 1946 theatrical It’s a Wonderful Life on NBC at an average 4.54 million viewers and a 1.1/ 4 among adults 18-49 from 8-11 p.m. No matter how many times I personally see this movie, the ending always gets to me. And last was ABC’s combination of theatrical The Polar Express (Viewers: 4.02 million; A18-49: 1.1/ 4 from 8-10 p.m.) and a repeat of Castle (Viewers: #3, 3.70 million; A18-49: #3, 0.9/ 3 at 10 p.m.). What a depressing night of TV! 


Source: Nielsen Media Research data (R = repeat)

Sunday 12/13/09


NBC 10.5/17
CBS    8.7/14
ABC   6.1/10
Fox     3.4/ 5

-Note: The year-to-year overnight comparisons are not available today.


Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, December 13, 2009.   

-Yesterday’s Winners:

60 Minutes (CBS), Sunday Night Football: Philadelphia vs. New York (NBC), Christmas at the White House: An Oprah Primetime Special   

-Keep a Positive Eye Among Adults 18-49:
Fox’s animated slate

-Yesterday’s Losers (excluding repeats):

Brothers (Fox)


-Ratings Breakdown:

Football-ignited NBC closed the week on a typically winning note, with the Philadelphia vs. New York Giants match-up at an estimated 13.6 rating/21 share in the overnights for the primetime portion from 8:30-11 p.m. Here is the half-hour breakdown:


Sunday Night Football (NBC)

8:30 p.m.: 12.7/20 (#1)

9:00 p.m.: 13.9/21 (#1)

9:30 p.m.: 14.3/22 (#1)

10:00 p.m.: 13.4/21 (#1)

10:30 p.m.: 13.9/22 (#1)


Earlier in the evening on NBC was pre-game Football Night in America as follows:


7:00 p.m. – part one: 2.8/ 5 (#4)

7:30 p.m. – part two: 4.6/ 8 (#3)

8:00 p.m. – part three: 8.0/13 (#2)


Keep in mind, of course, that results for any live sporting event are always approximate. Since second-place CBS is also estimated due to the late start for its primetime line-up, here are the results for the Eye net by half-hour:


7:00 p.m. – Football: 18.8/32 (#1), 60 Minutes: 12.9/21 (#1)

7:30 p.m. – 60 Minutes: 11.6/19 (#1)

8:00 p.m. – 60 Minutes: 11.1/18 (#1), The Mentalist R: 8.5/13 (#1)

8:30 p.m. – The Mentalist R: 6.6/10 (#2)

9:00 p.m. – The Mentalist R: 7.6/11 (#2), Cold Case: 7.3/11 (#2)

9:30 p.m. – Cold Case: 6.6/10 (#3)

10:00 p.m. – Cold Case: 7.2/11 (#3), Criminal Minds R: 6.1/10 (#3)

10:30 p.m. – Criminal Minds R: 5.4/ 9 (#3)


While the encore telecast of The Mentalist kept the 8 p.m. hour successfully occupied, the skew will be much older than regularly scheduled occupant The Amazing Race.


ABC opened this second Sunday in December with granddaddy America’s Funniest Home Videos a distant second in the overnights, with a 4.5/ 8 from 7-8 p.m. That led a two-hour edition of diluted Extreme Makeover: Home Edition at a 5.8/ 9 in the overnights from 8-10 p.m., with growth in every half-hour as follows:


Extreme Makeover: Home Edition (ABC)
8:00 p.m.: 4.8/ 7 (#3)

8:30 p.m.: 5.4/ 8 (#3)

9:00 p.m.: 6.3/ 9 (#3)

9:30 p.m.: 6.9/10 (#2)


ABC capped off the evening with 10 p.m. special Christmas at the White House: An Oprah Primetime Special second behind football at 10 p.m. with an 8.2/14 in the overnights. Comparably, that built from the 9:30 p.m. portion of Extreme Makeover: Home Edition by a noticeable 19 percent.


Fox was off, but not running with two episodes of waiting-to-be axed sitcom Brothers at an average 2.4/ 4 from 7-8 p.m. Next was old faithful The Simpsons (#4: 4.1/ 6), followed by freshman The Cleveland Show (#4: 3.6/ 5), Family Guy (#4: 4.2/ 6) and American Dad (#4: 3.5/ 5). While Fox may not seem overly impressive based on the overnights, keep in mind that there is always interest among adults 18-49.

Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not
-Syndicated Magazine Update:

The rich have gotten richer in the category of first-run magazine, with CBS Television Distribution’s dominant Entertainment Tonight posting single-digit growth from one year earlier. Also on the plus side in households and target women is CBS’ underrated Inside Edition, CBS’ retooled The Insider, which remains a common time period companion to Entertainment Tonight, NBC Universal’s Access Hollywood, and Extra from Warner Bros.


Here is an updated season to-date household tracking (through November 29) of all first-run magazine shows based on households and key women 18-49 and women 25-54. Percent change versus the comparable year-ago period is in parentheses.


Entertainment Tonight (CBS Television Distribution): 4.5 rating (+ 7), Inside Edition (CBS): 3.2 (+14), Access Hollywood (NBC Universal): 2.1 (+11), TMZ (Warner Bros.): 2.0 (- 5), The Insider (CBS): 1.8 (- 5), Extra (Warner Bros.): 1.7 (+ 6)

Women 18-49:

Entertainment Tonight (CBS): 2.0 (+ 5), TMZ (Warner Bros.): 1.4 (no change), Inside Edition (CBS): 1.3 (+ 8), Access Hollywood (NBC Universal): 1.2 (+ 9), Extra (Warner Bros.): 1.7 (+13), The Insider (CBS): 0.9 (no change)

Women 25-54:

Entertainment Tonight (CBS): 2.7 (+ 4), Inside Edition (CBS): 1.6 (+ 7), Access Hollywood (NBC Universal): 1.5 (+15), TMZ (NBCU): 1.5 (+ 7), Extra (Warner Bros.): 1.2 (+20), The Insider (CBS): 1.1 (no change)

Source: Nielsen Media Research data

On the Air Tonight:
Prime-Time Programming Options

Monday 12/14/09

 8:00 p.m. Jennifer Hudson: I’ll Be Home for Christmas

 9:00 p.m. Find My Family

10:00 p.m. Castle (R)

 8:00 p.m. How I Met Your Mother
 8:30 p.m. Accidentally on Purpose
 9:00 p.m. Two and a Half Men
 9:30 p.m. The Big Bang Theory
10:00 p.m. CSI: Miami

 8:00 p.m. The Sing-Off (series-premiere, two hours)

10:00 p.m. The Jay Leno Show

 8:00 p.m. House (R)
 9:00 p.m. Lie To Me
 8:00 p.m. The Vampire Diaries (R)

 9:00 p.m. The Vampire Diaries (R)

New Program Descriptions
The Sing-Off (NBC)

Eight a cappella groups compete for $100,000 and an Epic Records/Sony Music recording contract in this four-night reality singing competition. Following its debut tonight, new two-hour The Sing-Offepisodes will air in the Tuesday and Wednesday 8-10 p.m. block this week, followed by the live finale on Monday, Dec. 21 at 8 p.m. ET. Nick Lachey hosts.


TV Tidbits:

Notes of Interest
-More The Doctors:

CBS Television Distribution has renewed sophomore talker The Doctors for another two years in 91 percent of the country, taking it through the 2011-12 season. Clearances to-date include 48 of the top 50 markets.

-Supernatural on TNT:

TNT has acquired the repeat rights to CW drama Supernatural, which will air in the 10 a.m. weekday hour beginning on Monday, Jan. 4.

-Snoop Dogg Returns to One Life to Live:

Hip-Hop legend Snoop Dog will make his second visit to ABC soap One Life to Live on Wednesday, Feb. 24 where he will perform single “I Wanna Rock” from his just released new album, Malice N Wonderland. His first appearance was last May.


TV Trivia Time:

Reba’s Granddaughter  


What was the name of Cheyenne and Van’s daughter on sitcom Reba?


The answer to Friday’s question…


Which one of the following TV characters is the least likely to be home tonight lighting a candle for the first night of Hanukkah?

Grace Adler
Mick Belker
Paris Geller
Arnold Horshak
Krusty the Clown

Is: d) Arnold Horshak of Welcome Back, Kotter. The Jewish “Sweat Hog” was Juan Luis Pedro Phillipo de Huevos Epstein. As for the others:

Grace Adler: Will & Grace
Mick Belker: Hill Street Blues
Paris Geller: Gilmore Girls
Krusty the Clown: The Simpsons

All together now:

Welcome back,
Your dreams were your ticket out.

Welcome back,
To that same old place that you laughed about.

Well the names have all changed since you hung around,
But those dreams have remained and they’re turned around.

Who’d have thought they’d lead ya (Who’d have thought they’d lead ya)
Here where we need ya (Here where we need ya)

Yeah we tease him a lot cause we’ve hot him on the spot, welcome back,
Welcome back, welcome back, welcome back.

-Current kudos goes to:
Matthew Berriman, Gerry Bixenspan, Andrew Brandner, Tom Condosta, Maureen Goldman, Bill Graff, Ken Hommel, Bob Ingersoll, Steve Kurtzer, Tony Naldrett, Karen Shiffman, Abbott Wool