Univision Hires Mackin

NEW YORK Terry Mackin, Hearst-Argyle Television’s evp and digital guru, is jumping to Univision. As president of Univision’s TV Station Group, Mackin will oversee Univision’s and TeleFutura’s 64 owned-and-operated stations, reporting to Ray Rodriguez, president and chief operating officer of Univision.

Mackin succeeds Mike Wortsman, who retired from Univision in 2007. Since then, the Spanish-language media giant had been searching for his replacement.

Univision couldn’t have picked a more forward-thinking executive. Mackin’s track record in pioneering new TV station models through digital media is well documented. While serving on the NBC Affiliates’ Futures Committee, he was the architect of NBC Weather Plus, the joint venture between NBC and its affiliates for a digital 24/7 weather network, and the Web site for the 2004 Olympics in Athens, Greece, the first joint venture between NBC and its affiliates. Among the many digital initiatives at Hearst-Argyle, he led the launch of one of the media industry’s first social networking sites aimed at local high school sports, Highschoolplaybook.com.

“Terry is an important addition to the team. He will be instrumental in further integrating our television operations, leveraging our assets and delivering results. His understanding of the industry, extensive experience and vision will greatly contribute to our growth,” Rodriguez said.

Prior to Hearst-Argyle, Mackin was president and chief operating officer of StoryFirst Communications in London. He also served as evp and chief operating officer for Ellis Communications in Atlanta, where he managed 12 TV stations and two radio stations. He also held management positions at Columbia Pictures Television Distribution.

Last year, Mediaweek recognized Mackin as one of the media businesses’ top 50 executives.