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Advertisers that buy network TV because they presume it’s cheaper than buying spot TV, may be throwing money out the window. That’s according to a new TVB study that found that spot TV often less expensive than buying network scatter.
The timing of the study comes as the spot TV market has bounced back from a dismal advertising slump that eroded prices, while network has held up.
“There’s been this old adage that network is cheaper than spot.
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