TV One Unveils a Wealth of New Programming as It Continues to Grow

Black-focused network is outperforming BET, Lifetime and Oxygen

TV One introduced an ambitious slate of new programs and original movies Tuesday.

"We're growing big, and we're growing fast," said a confident Brad Siegel, president of the 11-year-old, black-focused network available in about 57 million pay TV households. "And that's not going to change."

TV One was up 26 percent in prime time during the first quarter of 2015, according to Nielsen Live +3 data. By contrast, competitors BET, Lifetime and Oxygen were all down—13 percent, 6 percent and 28 percent, respectively.

"We go into the upfront in the strongest position that we've ever been in," Siegel said Tuesday morning at the network's upfront presentation. 

For its new season, which begins this summer, TV One is bringing back successful shows Fatal Attraction, Hollywood Divas, News One Now, and Verses and Flow.

It also is adding six new shows:

  • Born Again Virgin is a scripted, half-hour romantic comedy scheduled to premiere in July. The series focuses on Jenna, a professional vlogger who decides to go celibate after a string of bad dates.
  • For My Man is a true-crime series about women living behind bars. But there is a twist: The women are locked up because they committed crimes for their men.
  • Mitch N' Max is a scripted comedy described as an urban version of the CBS hit The Odd Couple.
  • Unstoppable is another true-crime series, which focuses on people going to great lengths to avenge the murder of a loved one.
  • The Next 15 is a reality series that profiles former reality stars looking for another shot at fame.
  • The Weekly Show is a one-hour news parody in the mold of The Daily Show, focusing on issues of importance to the black community.

TV One also has 16 original films in the works, with plans to debut a new one every month starting in May.

TV One's social content has recently been retweeted by the likes of Beyoncé and Mike Tyson.

"We will be relentless in driving the conversation across all platforms of digital and social media," Siegel said before touting the NAACP Image Awards as the most social show of the week when it aired.

Rahsan Lindsay, TV One's svp of sales and marketing, says the network's audience is a desireable one.

"That's a lot of what we're trying to get across to our advertisers," Lindsay said. "Partly because of our size, partly because we target African-Americans, the perception is that our median income is actually low. The fact is, not only is it above the cable median, but it really is on par with a lot of the networks that are considered upscale."

Lindsay was quick to point out that TV One significantly outperforms BET and VH1 in length of tune-in. The network has had four consecutive years of growth in that department, up 5 percent so far this year after 11 percent growth in 2014.