Dan Riess has been elevated to senior vp of promotions and marketing, Turner Entertainment Ad Sales and Marketing. In his new role, Riess will oversee the development and execution of marketing and promotional opportunities for TNT, TBS and truTV clients.
Previously, Riess served as vp of marketing and ad solutions for Turner Broadcasting System’s new products group. There he was instrumental in spearheading the launch of the company’s “TVinContext” initiative, which offers advertisers an opportunity to run ad creative adjacent to contextually relevant scenes from Turner’s feature film library.
Based in New York, Riess reports to Linda Yaccarino, executive vp and chief operating officer of Turner Entertainment Ad Sales/Marketing and Acquisitions.
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