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Sundance Channel has named Shari Weisenberg senior vp of marketing. In her new role, Weisenberg oversees all strategic and creative marketing campaigns for the linear network, as well as its online and on-demand platforms.
Weisenberg joins Sundance Channel from Syfy, where she served for two years as vp of strategic marketing, leading all sales marketing efforts and playing a key role in the network’s re-branding effort. Before that, she was director of marketing for Bravo, winning a Mediaweek Media Plan of the Year award for her work in developing British Airways’ integrated partnership with Queer Eye for the Straight Guy.
She
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