Sundance Channel has named Shari Weisenberg senior vp of marketing. In her new role, Weisenberg oversees all strategic and creative marketing campaigns for the linear network, as well as its online and on-demand platforms.
Weisenberg joins Sundance Channel from Syfy, where she served for two years as vp of strategic marketing, leading all sales marketing efforts and playing a key role in the network’s re-branding effort. Before that, she was director of marketing for Bravo, winning a Mediaweek Media Plan of the Year award for her work in developing British Airways’ integrated partnership with Queer Eye for the Straight Guy.
She reports to Sarah Barnett, executive vp and general manager. Barnett vacated the top marketing position in April, when she was tapped to lead Sundance following the departure of Laura Michalchyshyn.
“We are thrilled to welcome Shari to Sundance Channel,” said Barnett, by way of announcing the hire. “Her expertise in creating brand-defining campaigns that resonate with audiences and build viewership will be a huge asset for the network as we continue to develop high-quality original programming.”
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