Solid Weekly Victory for CBS


Wednesday, January 26, 2011


Prime-Time Metered Market Tuesday Ratings:

CBS Leads Atypical Night of Programming

National Ratings in Prime-Time:

Week of January 17, 2011


On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:

Notes of Interest


TV Trivia Time:

A Double Wedding

Note: The Programming Insider will not be published tomorrow. See you back in New York on Friday.


Prime-Time Metered Market Tuesday Ratings:

CBS Leads Atypical Night of Programming


Tuesday 1/25/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.



CBS   6.6/10
NBC 5.4/ 8
ABC 4.3/ 6
Fox    3.2/ 5
CW    1.6/ 2

-Note: The overnight comparisons to one year earlier are excluded due to President Obama’s address last night.


-Yesterday’s Winners:


-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW)


-Ratings Breakdown:

Due to President Obama’s State of the Union Address, all results in primetime are estimated.  With that in mind, CBS won the 8 p.m. hour in the overnights care of an encore telecast of NCIS at an 8.7 rating/13 share. Even non-original episodes of NCIS still pack the audience in. Next was an abbreviated one-hour version of NBC’s The Biggest Loser (5.5/ 8), which always resonates among adults 18-49, followed by a repeat of Fox’s Glee (3.8/ 6), a repeat of ABC’s on-the-fence No Ordinary Family (#4: 3.0/ 5), and One Tree Hill on The CW (1.6/ 2). Considering One Tree Hill faced three repeats, this overnight performance is clearly a “loser.”


The approximate one-hour State of the Address performed as followed from 9-10 p.m.


State of the Union Address

CBS: 6.1/ 9
NBC: 6.0/ 9
ABC: 5.7/ 9
Fox: 2.6/ 4

Combined, this is a 20.4 rating/31 share in the overnights for the four broadcast networks. But keep in mind, again, that anything of a live nature is always estimated. 


Over at The CW, freshman drama Hellcats moved into the Wednesday 9 p.m. hour with a 1.7/ 2, which was six percent above lead-in One Tree Hill. Let’s see what happens next week, of course, when Hellcats is facing regularly scheduled programming.


In the 10 p.m. half-hour was the response to President Obama’s speech as follows:


ABC: 5.7/ 9, CBS and NBC: 5.6/ 8 each


Filling the 10:30 p.m. half-hour was a repeat of The Big Bang Theory on CBS (4.4/ 7), continued news coverage on NBC (4.0/ 6), and a repeat of Cougar Town on ABC (2.6/ 4). As a reminder, all results from this evening are approximate.


Source: Nielsen Media Research data (R = repeat)

Week of January 17, 2011

It was a stellar across-the-board victory for CBS this week, and that comes as a result of the 54.85 million viewers who tuned-in to see the New York Jets at Pittsburgh on the AFC Championship on Sunday. The considerable double-digit percent losses for second-place Fox is a result the year-ago NFL Championship Game, but the network can breathe a sign of relief given the successful return of American Idol, now with judges Jennifer Lopez and Steven Tyler. Idol returned for season 10 on Wednesday, January 19 with 26.23 million viewers and a 9.7 rating/26 share among adults 18-49. While that did dip by about 10 percent from it’s year-ago season-opener, Idol is certainly still a mega-hit.


NBC and deteriorating ABC shared the No. 3 and 4 spots, respectively, followed by last-place The CW, which declined by margins of 27 to 50 percent in the five surveyed categories. 


In series-premiere news, Harry’s Law on NBC was amply sampled with a 16th place finish overall in total viewers (11.07 million) in the 10 p.m. Monday hour (and it held its own in week two). But the demo finish among adults 18-49 tied at No. 34 with a 2.2 rating/6 share. Comparably, Harry’s Law built from recently introduced lead-in The Cape (Viewers: 6.22 million; A18-49: 1.8/ 4 at 9 p.m.) by 4.85 million viewers and 22 percent in the demo. 


The Thursday 8:30 p.m. time period debut of NBC sitcom Perfect Couples, meanwhile, was far from perfect with just 4.15 million viewers (#76) and a 2.1/ 6 among adults 18-49 (#37t). But the third season-premiere of Parks and Recreation, now out of The Office in the Thursday 9:30 p.m. half-hour, benefited from the lead-in support with 6.14 million viewers (#40) and a 3.2/ 8 in the demo (#17). While that did slide noticeably from The Office (Viewers: 8.26 million; A18-49: 4.5/12 at 9 p.m.), it is still a vast improvement over one year earlier at 8:30 p.m. out of Community.


Far less impressive on NBC was the Wednesday 9 p.m. time period launch of crime solver Chase at 4.35 million viewers (#73) and a 1.0/ 3 among adults 18-49 (#75t). Tick, tock…the cancellation clock is ticking. 


In series-finale news, CBS’ Medium departed with 7.87 million viewers (#29) and a 1.6/ 5 among adults 18-49 (#57t) in the Friday 8 p.m. hour. While that was still enough to finish as the most-watched show in the time period, it was not enough to stay on the Eye net for the remainder of the season.


What follows are the live plus same day ratings for the week of January 17, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the top 30 rated programs for the week, and the top rated networks on basic cable.    


CBS: 9.9 rating/16 share (+62), Fox: 5.5/ 9 (-59), NBC: 3.5/ 6 (+ 6), ABC: 3.5/ 6 (-15), CW: 0.8/ 1 (-33)

-Total Viewers:

CBS: 17.24 million (+80), Fox: 9.80 (-60), ABC: 5.60 (-11), NBC: 558 (+ 6), CW: 1.25 (-35)


 -Adults 18-49:

CBS: 4.9 rating/14 share (+104), Fox: 3.3/10 (-59), NBC: 1.7/ 5 (no change), ABC: 1.7/ 5 (-19), CW: 0.5/ 1 (-27)

-Adults 25-54:

CBS: 6.0/15 (+94), Fox: 4.0/10 (-60), ABC: 2.1/ 5 (-12), NBC: 2.0/ 5 (no change), CW: 0.5/ 1 (-37)

-Adults 18-34:

CBS: 3.7/11 (+131), Fox: 3.1/ 9 (-58), NBC: 1.4/ 4 (no change), ABC: 1.3/ 4 (-28). CW: 0.5/ 2 (-50)

Top 30 Rankings
-Total Viewers:

AFC Championship: New York Jets at Pittsburgh (CBS): 54.85 million, AFC Championship Post Game (CBS): 31.51, American Idol – Wednesday (Fox): 26.23, American Idol – Thursday (Fox, time period premiere): 22.90, NCIS (CBS): 21.09, Hawaii Five-O (CBS, Sun. 10 p.m.): 19.33, NCIS: Los Angeles (CBS): 17.29, Two and a Half Men (CBS): 15.56, The Mentalist (CBS): 14.82, CSI (CBS): 14.34, The Big Bang Theory (CBS): 13.63, Mike & Molly (CBS): 12.80, Blue Bloods (CBS, Wed. 10 p.m. time period premiere): 12.30, Criminal Minds (CBS): 12.02, The Good Wife (CBS): 11.43, Harry’s Law (NBC, series premiere): 11.07, Hawaii Five-O (CBS, Mon. 10 p.m.): 10.83, Modern Family (ABC): 10.94, Bones (Fox): 10.55, How I Met Your Mother (CBS): 10.54, House (Fox): 10.52, $#*! My Dad Says (CBS): 10.29, Rules of Engagement (CBS): 9.89, The Bachelor (ABC): 8.80, The Middle (ABC): 8.32, Wipeout (ABC): 8.26, The Biggest Loser (NBC): 8.24, Medium (CBS, series finale): 7.87, CSI: NY R (CBS): 7.22

-Adults 18-49:

AFC Championship: New York Jets at Pittsburgh (CBS): 19.7 rating/46 share, AFC Championship Post Game (CBS): 11.2/26, American Idol – Wednesday (Fox, season premiere): 9.7/26, American Idol – Thursday (Fox, time period premiere): 7.8/21, Hawaii Five-O (CBS, Sun. 10 p.m.): 5.6/15, Modern Family (ABC): 4.6/12, Two and Half Men (CBS): 4.6/11, The Office (NBC): 4.5/12, Two and a Half Men (CBS): 4.5/11, The Big Bang Theory (CBS): 4.2/12, NCIS (CBS): 4.1/12, How I Met Your Mother (CBS): 3.9/10, Mike & Molly (CBS): 3.7/ 9, House (Fox) and Bones (Fox): 3.5/ 9 each, Rules of Engagement (CBS) and NCIS: Los Angeles (CBS): 3.3/ 9 each, Parks and Recreation (NBC, season premiere): 3.2/ 8, CSI (CBS): 3.1/ 8, The Simpsons (Fox): 3.0/ 7, Hawaii Five-O (CBS, Mon. 10 p.m.) and The Biggest Loser (NBC): 2.9/ 8 each, Criminal Minds (CBS): 2.9/ 7, The Mentalist (CBS): 2.8/ 8, $#*! My Dad Says (CBS): 2.8/ 7, The Bachelor (ABC) and 30 Rock (NBC, Thurs. 10 p.m. time period premiere): 2.7/ 7 each, The Middle (ABC): 2.6/ 8, Wipeout (ABC): 2.6/ 7, Family Guy R (Fox): 2.5/ 5, Cougar Town (ABC): 2.6/ 6


What follows are the top 10 rated networks on cable in prime-time for the week of November 29 based on total viewers and the three key demos.  

-Total Viewers:

USA: 3.15 million, Disney: 2.39, TNT: 2.16, MTV: 2.08, History: 1.87, Fox News: 1.79, A&E: 1.69, FX: 1.67, Nick at Nite: 1.63, TBS: 1.52

-Adults 18-49:

MTV: 1.33 million, USA: 1.14 million, TNT: 1.11 million, FX: 894,000, A&E: 865,000, History: 815,000, TBS: 787,000, Discovery: 719,000, ESPN: 698,000, ABC Family: 653,000

-Adults 25-54:

USA: 1.24 million, TNT: 1.04 million, A&E: 907,000, History: 881,000, FX: 850,000, MTV: 740,000, Discovery: 737,000, TBS: 728,000, ESPN: 644,000, Syfy: 619,000

-Adults 18-34:

MTV: 1.07 million, TNT: 606,000, USA: 486,000, FX: 414,000, TBS: 396,000, ABC Family: 394,000, Adult Swim and A&E: 388,000 each, ESPN: 376,000, Comedy Central: 374,000


Source: Nielsen Media Research data (R = repeat; t = tie)

Ratings Box:

What’s Hot/What’s Not


-Best Oprah Overnights in Almost Six Years:

Monday’s episode of soon-to-depart CBS Television Distribution talker Oprah, where Oprah introduced the half-sister she never knew she had, scored a whopping 9.7 rating/22 share in the overnights. Comparably, that was its highest rated individual telecast since “Oprah’s After Oscars Party from Kodak Theater on February 28, 2005.


-Speaking of Oprah:

No, this is not a ratings item. And, yes, it seems like we are all always talking about Queen O. That said, recently launched OWN: Oprah Winfrey Network, which has cooled off considerably after the early sampling, has ordered a new primetime home makeover series called Home Takeover with Simon & Tomas. The focus is Simon Davies and Tomas Cederlund, two of Scandinavia’s most celebrated pair of interior designers, as they décor-challenged homes into stylish residences. Six episodes have been ordered, with Monday, March 28 the launch date.

Source: Nielsen Media Research data

On the Air Tonight:
Prime-Time Programming Options


Wednesday 1/26/11

 8:30 p.m. The Middle (R)
 9:00 p.m. Modern Family (R)
 9:30 p.m. Cougar Town (R)

10:00 p.m. Off the Map

 8:00 p.m. Live to Dance
 9:00 p.m. Criminal Minds

10:00 p.m. Blue Bloods

 8:00 p.m. Minute to Win It
 9:00 p.m. Chase (part 2)

10:00 p.m. Law & Order: SVU (R)

 8:00 p.m. American Idol (two hours)
 8:00 p.m. Nikita (R)

 9:00 p.m. The Vampire Diaries (R)


TV Tidbits:

Notes of Interest

-New Location for Jersey Shore:

MTV’s red-hot Jersey Shore, which is currently airing season three episodes from Seaside Heights, New Jersey is trekking to Italy for the upcoming fourth season. Season four is expected to air this coming summer.


-Larry Hagman to Reprise His Role as J.R. Ewing:

Larry Hagman, who is scheduled to appeared later this season in a recurring role on ABC’s Desperate Housewives, will reprise his role as evil oil maven J.R. Ewing in the upcoming revival of Dallas on TNT. Life has not been easy for ol’ J.R., who is now living in a mental asylum. Stay tuned. 




News from NATPE 2011:


America’s Most Wanted to Launch World’s Most Wanted 
Long-running Fox staple America’s Most Wanted, hosted by Mr. TV favorite John Walsh, is introducing World’s Most Wanted, which will focus on the compelling international cases from the vast library of America’s Most Wanted. Also hosted and executive produced by Walsh, World’s Most Wanted will be available to any country, with each hour-long episode containing an optional availability for broadcasters to insert local cases, enabling viewers to bring justice to their country’s crime victims.  World’s Most Wanted will be available in 2011. 

-Debmar-Mercury to Test Father Albert:

Distributor Debmar-Mercury, home of The Wendy Williams Show and the upcoming The Jeremy Kyle Show, has another new first-run talk show option up its growing sleeve: Father Albert. Hosted by Alberto Cutie, a former Roman Catholic priest, radio host and author who left the church in 2009 to get married, Father Albert will be test run this summer for an unspecified amount of time in major markets including New York and Los Angeles. Described as a show about human experiences, Father Albert is expected to be inspirational but not religious.


-Elizabeth Stanton’s Great Big World Racks Up Clearances 
Elizabeth Stanton’s Great Big World, a new half-hour educational/informational series for fall 2011, has been cleared by the Fox owned and operated stations in New York, Los Angeles and Chicago, among others in the top 20 markets. The program will feature Stanton visiting unique locations around the globe while exploring different cultures, learning about history and geography and looking for opportunities to give back. To-date, Elizabeth Stanton’s Great Big World has been cleared in over 60 percent of the country, including affiliates within the Sinclair, Cox, Meredith, Tribune and CW+ groups. The show is produced and distributed by Associated Television International. 

TV Trivia Time:
A Double Wedding

Which pair of TV sisters got married on the same day?


a)      Susan and Nancy Bradford

b)      Marcia and Jan Brady

c)      Sondra and Denise Huxtable

d)      Mary and Laura Ingalls

e)      Mary Ellen and Erin Walton


The answer to yesterday’s question…


Which one of the following phrases was nothing something we used to regularly hear on a TV series?


a)      “God’ll get you for that!

b)      “Kiss my grits”

c)      “Let’s be careful out there”

d)      “Time is wasting away”

e)      “Up your nose with a rubber hose”


Is: d) “Time is wasting away.” While some of you might actually say this, it was not commonly heard on any series on television. As for the others:

“God’ll get you for that! (Maude)
“Kiss my grits” (Flo on Alice)

“Let’s be careful out there” (Sgt. Esterhaus on Hill Street Blues)

“Up your nose with a rubber hose” (Horshak on Welcome Back, Kotter)

-Current kudos goes to:

Mark Amato, David Ballarotto, Randy Blake, John Brooker, Paul Certo, Larry Collins, Maureen Goldman, Ed Griffis, Melissa Hodgdon, David Jackino, Tom Kilgallon, Mary Kinoshita, Steven Kurtzer, Steven Lewis, Alan Perris, David Primuth, Arthur Reinstein, Colleen Roth, Mary Ryan, Anthony Salerno, Joe Swaney, Abbott Wool, Ged Young, Ted Zavales