Fox benefited this week by the still ample American Idol and the 2011 AFC-NFC Pro Bowl on Sunday. Fox rose by as much as 23 percent in total viewers from the same year-ago period and more than doubled its rating among both adults 18-49 and adults 18-34.
Despite a fourth-place finish among adults 18-34, CBS came in second across the board. But the sharp double-digit erosion is a reflection of the Grammy Awards airing that Sunday a year ago. The Grammys this year are scheduled on Sunday, Feb. 13.
Meanwhile, ABC finished second among adults 18-34, and one notch below CBS in the other categories, with fourth-place NBC ranking right after ABC. NBC posted minor growth from one year earlier, while ABC and The CW (in last place) were on the slight downside.
In original made-for movie news, Hallmark Hall of Fame’s The Lost Valentine on CBS Sunday rose to the franchise’s most watched performance in four years, with 14.64 million viewers (ranking third overall for the week) and a 2.3 rating/6 share among adults 18-49 (#19t) from 9-11 p.m. Far less impressive was the Nicolas Cage theatrical, National Treasure: Book of Secrets, which opposite The Lost Valentine scored only 4.26 million viewers (#65t) and a 1.4/4 in the demo (#56t).
More positive news on CBS was the ongoing Wednesday 10 p.m. time period test of freshman crime solver Blue Bloods (#7, 12.10 million; A18-49: #26t, 2.1/ 6), which fits well out of Criminal Minds. But NBC’s relocated Chase could only muster 4.17 million viewers (#67) and a 1.2/3 in the demo (#64t) in the Wednesday 9 p.m. hour. Tick, tock, the cancellation clock is ticking. Hellcats on The CW, meanwhile, which now airs Tuesdays at 9 p.m. ET/PT, built from lead-in One Tree Hill by 260,000 viewers (1.89 to 2.15 million). But before anyone breaks out the bottle of bubbly at The CW, Hellcats faced the State of the Union address and only matched OTH in the demo (0.9 rating).
What follows are the live plus same-day ratings for the week of Jan. 24, 2011 (with percent change, versus the comparable year-ago week in parentheses), followed by the freshman midseason series report card, the top 30-rated programs for the week and the top-rated networks on basic cable. Older-skewing Harry’s Law on NBC remains the standout new freshman series, while NBC’s The Cape and Perfect Couples, ABC’s Off the Map, and Live to Dance on CBS continue to flounder. The Cape, in fact, has had its episode order slashed from 13 to 10.
When you look at the following averages, keep in mind that the Tuesday 9-10:30 p.m. daypart was not rated due to President Obama’s State of the Union address. And unlike most Januarys, this week was racked with repeats on all five networks, clearly not a good sign for network television.
Fox: 6.8 rating/11 share (+21), CBS: 5.8/10 (-21), ABC: 3.7/ 6 (-10), NBC: 3.4/ 6 (+ 3), CW: 1.1/ 2 (- 8)
– Total Viewers:
Fox: 11.98 million (+23), CBS: 9.14 (-24), ABC: 5.89 (- 7), NBC: 5.56 (+ 8), CW: 1.80 (- 4)
– Adults 18-49:
Fox: 4.2 rating/12 share (+20), CBS: 1.8/ 5 (-45), ABC: 1.7/ 5 (-11), NBC: 1.6/ 5 (no change), CW: 0.8/ 2 (-11)
– Adults 25-54:
Fox: 4.8/12 (+20), CBS: 2.6/ 7 (-37), ABC: 2.2/ 6 (- 4), NBC: 2.0/ 5 (+ 5), CW: 0.8/ 2 (no change)
– Adults 18-34:
Fox: 3.5/11 (+17), ABC: 1.4/ 4 (- 7), NBC: 1.3/ 4 (+ 8), CBS: 1.0/ 3 (-60), CW: 0.9/ 3 (-10)