Programming Insider: ABC Dominates Monday

More than doubles CBS' household rating

In Today's Issue:

Prime-Time Metered Market Monday Ratings: Hefty Victory for ABC; Year-to-Year Declines Elsewhere 
Ratings Box: What’s Hot/What’s Not
On the Air Tonight: Prime-Time Programming Options
TV Tidbits: Notes of Interest
TV Trivia Time: Small Screen Men

PRIME-TIME METERED MARKET MONDAY RATINGS: Hefty Victory for ABC; Year-to-Year Declines Elsewhere

Monday 5/02/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.  All times are ET/PT.

Household Rating/Share:
ABC: 12.7/19, CBS: 5.3/ 8, Fox: 4.9/ 7, NBC: 3.0/ 5, CW: 1.2/ 2

Percent Change from the Year-Ago Evening (Monday 5/03/10):
ABC: +21, CBS: -16, CW: -20, NBC: -23, Fox: -27

Yesterday’s Winners:  
Dancing With the Stars (ABC), Castle (ABC)

Yesterday’s Losers (excluding repeats):
Chuck (NBC), Mad Love (CBS), 90210 (CW), The Event (NBC), Gossip Girl (CW), Law & Order: Los Angeles (NBC)

Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET.  Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, May 2, 2011.

Ratings Breakdown:
It was another slam-dunk overnight Monday victory for ABC, which more than doubled the household rating of No. 2 CBS thanks to Dancing With the Stars.  Third overall was Fox, which continues to see aging medical drama House deteriorate, followed by distant NBC and, of course, The CW.

Dancing With the Stars on ABC roared to the winning finish line with a 14.7 rating/22 share from 8-10 p.m., and the half-hour breakdown as follows: 13.6/21 – 14.7/22 – 15.6/23 – 15.0/22.  That led into Castle, which benefited with a dominant 8.5/14 in the overnights at 10 p.m. (with retention out of the 9:30 p.m. portion of Dancing With the Stars of 57 percent).

CBS, no doubt, has felt the absence of original episodes of Two and a Half Men since the whole Charlie Sheen brouhaha.  Demo friendly How I Met Your Mother kicked off the night with a third-place 4.9/ 7 at 8 p.m., followed by recent failing entry Mad Love at a third-place 4.0/ 6 at 8:30 p.m.  Considering HUT levels are higher at 8:30 p.m., Mad Love should not have dropped by 18 percent.  Next was a repeat of aforementioned Two and a Half Men (#2: 5.0/ 7 at 9 p.m.), which dipped by 37 percent from a year-ago telecast of The Big Bang Theory (7.9/11 on May 3, 2010), followed by freshman entry Mike & Molly at a second-place 5.5/ 8 at 9:30 p.m.  All things considered, growth of 10 percent out of the Two and a Half Men encore is a positive worth noting for Mike & Molly.

The Eye net’s sure-to-be renewed revival of Hawaii Five-O capped off the night with a second-place 6.4/10 at 10 p.m.

Over at Fox, House finished second with a 5.9/ 9 in the overnights at 8 p.m.  But compared to one year earlier (7.0/11 on May 3, 2010), this was a loss of 16 percent. House led into on-the-fence freshman drama The Chicago Code at a third-place 3.9/ 6 at 9 p.m. (and retention out of the 8:30 p.m. portion of House—6.0/ 9—of 65 percent).  Considering Fox has already committed to The X Factor and Steven Spielberg drama Terra Nova next fall, chances of The Chicago Code returning are slim.

Elsewhere, NBC had another dismal Monday showing care of Chuck (#4: 3.0/ 5), The Event (#4: 2.8/ 4) and Law & Order: Los Angeles (#3: 3.4/ 6) and will have to revamp the evening in its entirety next season.  And The CW continues to lack with its line-up of 90210 (#5: 1.3/ 2) and Gossip Girl (#5: 1.1/ 2) despite already renewing both dramas for next season.

Source: Nielsen Media Research data


RATINGS BOX: What’s Hot/What’s Not

A Royal Performance on BBC America:
Live coverage of the Royal Wedding on Friday, April 29 led BBC America to a record 7.2 million viewers throughout the day.  During the Westminster Abbey ceremony from 6:00-7:15 a.m. ET/PT, BBC America averaged just over 1 million viewers, ranking third overall on cable behind news channels CNN and Fox News Network.

Speaking of the Royal Wedding:
TiVo has announced that 41 percent of DVR viewers still chose to watch Prince William wed Catherine Middleton live, with NBC, ABC and CBS networks capturing the most American viewers early Friday morning. According to TiVo data, viewing levels between 7-9 a.m. ET/PT were up 79 percent on ABC and 50 percent on NBC versus the first-quarter 2011 time period average. The most watched moments of the Royal Wedding were Kate Middleton arriving at the altar to meet her Prince William, her arrival at the church when her wedding dress is revealed, and then the closing of the ceremony as the newlyweds make their way from the altar as they depart Westminster Abbey.

Source: Nielsen Media Research data


ON THE AIR TONIGHT: Prime-Time Programming Options

Tuesday 5/02/11

8:00 p.m. Dancing With the Stars: The Encore (R)
9:00 p.m. Dancing With the Stars Live Results Show
10:00 p.m. Body of Proof

8:00 p.m. NCIS
9:00 p.m. NCIS: Los Angeles
10:30 p.m. The Good Wife

8:00 p.m. The Biggest Loser: Couples 
9:00 p.m. The Voice (two hours)

8:00 p.m. Glee
9:00 p.m. Raising Hope
9:30 p.m. Traffic Light

8:00 p.m. One Tree Hill
9:00 p.m. Hellcats


TV TIDBITS: Notes of Interest

Judge Judy Re-Ups with CBS:
Judge Judith Sheindlin has signed a new multiyear deal with CBS Television Distribution to continue on her top-rated court strip, Judge Judy, through 2015.  Now in its 15th season, Judy continues to rank as the top-rated half-hour syndicated court show since its debut on Sept. 16, 1996.

More Bones:
Fox has picked-up its forensic crime solving drama Bones for a seventh season, with an unspecified number of new episodes for 2011-12.  Season to date (through April 24), Bones ranks No. 29 (out of 169 entries) in total viewers, with 11.22 million; and No. 25 among adults 18-49 with a 3.5 rating/9 share.  The network also has a proposed spinoff of Bones in contention featuring former 7th Heaven star Geoff Stults.

CBS to Rebroadcast CSI: Miami:
Sunday night’s telecast of CSI: Miami on CBS, which did not air in its entirety or was preempted, will air again this coming Saturday, May 7, at 9 p.m. ET/PT.

NBC to Air Encore Telecast of America’s Next Great Restaurant:
The season (or series) finale of America’s Next Great Restaurant will be rebroadcast on cable NBC cousin CNBC on Friday, May 6 at 10 p.m. ET/PT.

Killing Bin Laden on Discovery Channel:
Discovery Channel has announced a one-hour special called Killing Bin Laden, which will provide an intimate second-by-second account of the Osama Bin Laden death, from the time the crucial intelligence was gathered last year though his burial at sea. It premieres on Sunday, May 15 at 10 p.m. ET/PT.

USA Announces Development Slate:
USA Network has unveiled 13 projects in development for the upcoming season, with five of the proposed projects half-hour scripted sitcoms.  In the comedy department is One We Go, with Nathan Lane as an unlucky actor; Big in Japan, which focuses on the aging members of a former popular male band; We the Jury, which chronicles the lives of a group of sequestered jurors; TGIM, about life at a suburban cul-de-sac; and House of Cards, the story of a recent college graduate looking for love and a writing career at a greeting card company. The proposed scripted one-hour dramas are Silent Partner, about an ambulance-chasing attorney and his idealistic young paralegal; M. Deity, the story of a doctor who stands up for what he thinks is right; The Special, about an optimistic homicide detective who suffers from hypomania; The Exceptions, which focuses on the debutante daughter of the mayor of New York City who uses her resources to solve cases; Hard Cover, about a middle-aged mother working with a rogue FBI agent; and Winslow, the tale of a private detective who is also a recovering alcoholic.  USA also has in development a limited scripted series called The Enclave, which features a relocated family who discovers that life at their new community is nothing like what it seems.

USA, in addition, has renewed freshman drama Fairly Legal for a second season.


TV TRIVIA TIME: Small Screen Men

Note: To respond to the trivia, please click HERE. Do not click Reply

Four of the following five male first names was the actual title of a TV series.  Which one was not?

a) Arnie
b) Freddie
c) Lance
d) Lenny
e) Rodney

The answer to yesterday’s question…

What city was NBC crime solver Homicide: Life on the Street set in?

a) Baltimore
b) Chicago
c) Detroit
d) Indianapolis
e) Washington, D.C.

Is: a) Baltimore.  Homicide: Life on the Street aired on NBC from 1993 to 1999.

Current kudos goes to:
Jerry Beyer, Gerry Bixenspan, Andrew Bradner, Jordan Breslow, John Brooker, Larry Cauble, Steve Clements, Larry Collins, Kristen Conner, Darla Dackiewicz,Bob Eisenstaedt, Beth Gelfond, Geoffrey Gordon, Gordon Howard, Bob Ingersoll, David Jackino, Ken Jobe, Deb Kainer, Marie Lefevre Karp, Kathryn Kieser, Gary Kupper, Steven Kurtzer, Anne Moynihan, Frank Nicotero, Con Rigg, Jay Rossi, Colleen Roth, Mary Ryan, Sonya Shaw, Phyllis Stewart, Kristen Strauss, Ronnie Tallant, Carol Teichman, Myndi Weinraub, Evan Weinstein, Kurt Weil, Larry Weinstock, Abbott Wool