Debbie Reichig, formerly of NBCUniversal, ClearChannel and CourtTV, as well as recent stints consulting for The Weather Channel and AMC Networks, has landed a new gig at John Mandel's analytics firm PrecisionDemand. The company, run by former Neilsenite Mandel, handles clients looking for more accurate targeting than traditional demo buys using client data and purchasing information.
"They get so close to what we've all been looking for in television for a long time," Reichig told Adweek. "It's third-party data that increases the accuracy in targeting of a television buy substantially."
Reichig said she felt like her career—which has included more than one stint as a researcher—"had been leading up to this point" and that she was looking forward to taking the product to market as PrecisionDemand tries to expand. PrecisionDemand's pitch is about minimizing waste: "Advertisers are already spending a lot of money; we want to help them to spend it better," Reichig said. "If you have a product that enhances television targeting, there are defintely applications for advertisers and there are definitely applications for networks."
The exec has made headlines in the past by guaranteeing levels of engagement during her tenure at TruTV; now she'll be guaranteeing purchaser behavior with PrecisionDemand.