Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NBC Universal has made a trial-balloon investment in addressable advertising firm Invidi Technologies Corp., making it the first network conglomerate to back the company. Invidi develops proprietary software that allows advertisers to target commercial content to individual set-top boxes.
Terms of the deal were not disclosed, but the investment isn’t believed to be nearly as significant as earlier commitments from Google, GroupM, Menlo Ventures, Experian and Motorola.
The value of Invidi’s software lies in its potential to make TV advertising far more relevant, inasmuch as it allows clients to serve up customized copy to any polygon: retail trading zones, election districts, etc.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in