Katz’s Millennium Adds WPCH Atlanta

WPCH-TV, Turner Broadcasting System’s independent TV station in Atlanta has signed a national sales representation with Millennium Sales & Marketing, a division of Katz Television Group, the rep firm announced Monday (Nov. 24).

Formerly WTBS-TV, the station split with the superstation in Oct. 2007 when it was rebranded “Peachtree TV.” The station programs a line up of syndicated content, movies and airs the Atlanta Braves baseball games.

“Peachtree TV’s collaboration with Millennium is an exceptional partnership that will allow the company to achieve its national sales goals in Atlanta’s highly competitive market,” said David Levy, president of Turner Broadcasting Sales and president of Turner Sports.