Freshman Series Update

Friday, November 13, 2009
Prime-Time Metered Market Thursday Ratings:

CBS Wins; Adult 18-49 Dominance to Close to Call

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Cursed by Bad Luck


CBS Wins; Adult 18-49 Dominance to Close to Call

Thursday 11/12/09


CBS 9.0/14
ABC 6.5/10
Fox    4.5/ 7
NBC 3.3/ 3
CW    2.1/ 3

-Percent Change From the Year-Ago Evening (Thursday, November 13, 2008):

Fox: +29, CBS: + 7, ABC: – 8, CW: -16, NBC: -38
-Yesterday’s Winners:

Survivor: Samoa (CBS), CSI (CBS), Grey’s Anatomy (ABC), The Mentalist (CBS)

-Honorable Mention:
Bones (Fox), The Office (NBC)
-Yesterday’s Losers:

Community (NBC), Parks and Recreation (NBC), Fringe (Fox), The Jay Leno Show (NBC)

-Ratings Breakdown:

CBS, as usual, led this second Thursday in November in the metered markets, with a 38 percent advantage over second-place ABC. But the race among adults 18-49 should be a close call between ABC and CBS. Third overall was Fox, followed by below-average NBC and The CW.


CBS’ Survivor Samoa dominated the 8 p.m. hour, with a 6.4 rating/11 share (seven percent below the 6.9/11 in Gabon on the year-ago evening). Next was Fox’s Bones (5.8/ 9), followed by ABC’s FlashForward (5.0/ 8), failing NBC sitcoms Community (3.0/ 5) and Parks and Recreation (2.8/ 4), and The Vampire Diaries (2.4/ 4) on The CW.  If you missed Survivor last night, you did not see what I personally think was one of the most satisfying moments in the veteran franchise. Russell…you rock! Worth positively noting for Bones, meanwhile, was overnight growth of a significant 71 percent over year-ago occupant Kitchen Confidential (3.4/ 5 on Nov. 13, 2008).


At 9 p.m., the conclusion of the three-part CSI franchise crossover with Lawrence Fishburne lifted CBS mainstay CSI to an above-average (and dominant) 10.5/17 at 9 p.m. That was the highest-rated show of the evening. Second was Grey’s Anatomy on ABC (8.4/13), which is still expected to win the hour among adults 18-49, followed by NBC’s The Office (4.1/ 6) and 30 Rock (3.5/ 5), which were both below average, Fox’s deteriorating Fringe (3.2/ 5), and The CW’s Supernatural (1.8/ 3). While Fringe remains one of the most DVR’d shows in primetime, retention of only 54 percent out of the second half of lead-in Bones (5.9/ 8) lands it in the “losers” circle. 


The Office, meanwhile, may not seem like all that much based on the overnights, but keep in mind that a) it built by 46 percent from lead-in Parks and Recreation; and b) rarely falls blow a 4-rating among adults 18-49. Last night’s episode was painfully real, wasn’t it?


At 10 p.m., CBS’ The Mentalist cannot be topped in the overnights with a hefty 10.3/18. Comparably, that beat ABC’s second-place Private Practice (6.2/10) by a considerable 66 percent, and it built from failed year-ago occupant Eleventh Hour (7.5/12 on Nov. 13, 2008) by 37 percent. But the race among adults 18-49 will be a considerably closer call. Last, and very least, was NBC clinker The Jay Leno Show with a mere 3.1/ 5 (and an ongoing expected older skew).

Source: Nielsen Media Research data (R = repeat)

Ratings Box:

-Top Rated CMA Awards on ABC:

Led by The 43rd Annual CMA Awards, ABC swept Wednesday with its largest audience with non-sports programming for the night since Sept. 21, 2005 and highest adult 18-49 rating since Nov. 17, 2007. The CMA Awards averaged 17.2 million viewers and a 5.3 rating/14 share among adults 18-49, building year-to-year by 1.30 million viewers and six percent in the demo. 

-Above Average Jimmy Kimmel Live:

Based on final national ratings for the week of Nov. 2, ABC’s Jimmy Kimmel Live rose to its largest adult 18-49 audience (720,000) in six weeks, outperforming NBC’s Late Night with Jimmy Fallon in the demo (712,000) for the first time ever. Kimmel also beat Fallon by 440,000 total viewers (1.70 vs. 1.26 million), while outdelivering CBS’ The Late Late Show with Craig Ferguson among adults 18-34 (295,000 vs. 233,000), women 18-34 (155,000 vs. 120,000), women 18-49 (420,000 vs. 396,000) and men 18-34 (140,000 vs. 113,000). 


Source: Nielsen Media Research data


On the Air This Weekend:
Prime-Time Programming Options


 8:00 p.m. Supernanny

 9:00 p.m. Ugly Betty

10:00 p.m. 20/20

 8:00 p.m. Ghost Whisperer

 9:00 p.m. Medium

10:00 p.m. Numbers

 8:00 p.m. Law & Order

 9:00 p.m. Dateline

10:00 p.m. The Jay Leno Show

 8:00 p.m. House (R)

 9:00 p.m. Bones (R)


 8:00 p.m. Smallville

 9:30 p.m. America’s Next Top Model (R)

Saturday 11/14/09
 8:00 p.m. Saturday Night Football   

 8:00 p.m. NCIS: Los Angeles (R)

 9:00 p.m. CSI: NY (R)

10:00 p.m. 48 Hours Mystery  

 8:00 p.m. Mercy (R)

 9:00 p.m. Law & Order (R)

10:00 p.m. Law & Order: SVU (R)

 8:00 p.m. Cops

 9:00 p.m. America’s Most Wanted

Sunday 11/15/09

 7:00 p.m. America’s Funniest Home Videos

 8:00 p.m. Extreme Makeover: Home Edition
 9:00 p.m. Desperate Housewives

10:00 p.m. Brothers & Sisters  


 7:00 p.m. 60 Minutes

 8:00 p.m. The Amazing Race

 9:00 p.m. Three Rivers

10:00 p.m. Cold Case

 7:00 p.m. Football Night in America

 8:00 p.m. Sunday Night Football: New England at Indianapolis


 7:00 p.m. NFL Football

 7:30 p.m. The OT

 8:00 p.m. The Simpsons

 8:30 p.m. The Cleveland Show

 9:00 p.m. Family Guy

 9:30 p.m. American Idol  


TV Tidbits:

Notes of Interest


-Dr. Oz Honored at The Clio Healthcare Awards:

In addition to hosting the highest rated new syndicated talk show since Dr. Phil in 2002, Dr. Mehmet Oz is being awarded tonight at Nielsen’s first-ever The CLIO Healthcare Awards in New York City. Dr. Oz will accept an honorary CLIO Healthcare Award.


“We are honored to recognize Dr. Oz with the inaugural Honorary CLIO Healthcare Award,” said Karl Vontz, Director of Events, AdweekMedia Events and CLIO Awards, The Nielsen Company. “The CLIO Healthcare Awards celebrate excellence in healthcare communications and Dr. Oz is a medical professional who embodies that standard of excellence. He is well known for his rare ability to communicate complex medical issues clearly to a mass audience, and has done so through nearly every media platform possible.”

For more information on The CLIO Healthcare Awards, click on


-Potential Remake of Charlie’s Angels on ABC:

Despite the ongoing failure of remakes to succeed (think recent new versions of Beverly Hills, 90210, The Bionic Woman, Knight Rider and Melrose Place), ABC is reportedly interested in a new version of Charlie’s Angels. Stay tuned.

-A Complete Guide to Thanksgiving:

As the countdown to Thanksgiving continues, is the ultimate database for holiday-themed programming in November. For more information, click here.

-Today in TV History:
Remember this classic TV opening:

On November 13, Felix Unger was asked to remove himself from his place of residence. That request came from his wife. Deep down, he knew she was right, but he also knew that someday, he would return to her. With nowhere else to go, he appeared at the home of his childhood friend, Oscar Madison. Sometime earlier, Madison’s wife had thrown him out, requesting that he never return. Can two divorced men share an apartment without driving each other crazy?”

In honor of this special day in TV history, WPIX in New York is airing an 11 episode marathon of The Odd Couple beginning this evening at 11 p.m. ET.


-Freshman Series Scorecard:

Here is an updated status of the primetime freshman class of 2009-10 by network, in order of airing.


-V (Tuesday 8:00 p.m. ET): week two dipped to a still solid 10.70 million viewers and a 3.8/10 among adults 18-49.

-The Forgotten (Tuesday 10 p.m. ET): five additional episodes ordered, bringing total to 18.

-Hank (Wednesday 8:00 p.m. ET): canceled and removed from schedule immediately. 

-The Middle (Wednesday 8:30 p.m. ET): full season renewal despite ongoing lackluster performance.

-Modern Family (Wednesday 9:00 p.m. ET): full season renewal, bona fide young adult hit.

-Cougar Family (Wednesday 9:30 p.m. ET): full season renewal, but weakening retention out of Modern Family

-Eastwick (Wednesday 10:00 p.m. ET): canceled, but will air all 13 episodes. 

-FlashForward (Thursday 8:00 p.m. ET): full season renewal; new show-runner announced.


-Accidentally on Purpose (Monday 8:30 p.m. ET): five additional episodes ordered, bringing total to 18.

-NCIS: Los Angeles (Tuesday 9:00 p.m. ET): full season renewal, biggest new hit of the season.

-The Good Wife (Tuesday 10:00 p.m. ET): full season renewal; good retention out of NCIS: Los Angeles, but older skewing.

-Three Rivers (Sunday 9:00 p.m.): the cancellation clocking is ticking.


-Trauma (Monday 9:00 p.m. ET): second cancellation of the season.

-The Jay Leno Show (Monday to Friday 10:00 p.m. ET): third place finish on most nights; the biggest new failure of the season.

-Mercy (Wednesday 8:00 p.m.): full season renewal.

-Community (Thursday 8:00 p.m. ET): full season renewal despite lackluster performance.


-Glee (Wednesday 9:00 p.m. ET): full season renewal, season one DVD coming out on Dec. 29.

-Brothers (Sunday 7:00 p.m. ET): DOA on Sunday, the cancellation clock is ticking.

-The Cleveland Show (Sunday 8:30 p.m. ET): renewed for two full seasons, builds regularly from The Simpsons lead-in.

The CW

-Melrose Place (Tuesday 9:00 p.m. ET): five additional episodes ordered; Heather Locklear returns on Nov. 17.

-The Beautiful Life (Wednesday 9:00 p.m. ET): first cancellation of the season.

-The Vampire Diaries (Thursday 8:00 p.m. ET): full season renewal; solid performer among young females.

TV Trivia Time:

Cursed by Bad Luck


Remember David Morse as Dr. Jack Morrison on St. Elsewhere, who seemed to be plagued by bad luck? What was Jack’s nickname?


a)      Beanpole

b)      Boomer

c)      Buddy

d)      Champ

e)      Lucky


The answer to yesterday’s question…


Which sitcom was airing in the Tuesday 8:30 p.m. half-hour out of Happy Days before Laverne & Shirley debuted on Jan. 27, 1976?


a)      Angie

b)      The Odd Couple

c)      The Tony Randall Show

d)      Welcome Back, Kotter

e)      When Things Were Rotten


Is: d) Welcome Back, Kotter, which moved into the Thursday 8 p.m. anchor position opposite Mr. TV’s all-time favorite, The Waltons. All together now…


Welcome back,
Your dreams were your ticket out.

Welcome back,
To that same old place that you laughed about.

Well the names have all changed since you hung around,
But those dreams have remained and they’re turned around.

Who’d have thought they’d lead ya (Who’d have thought they’d lead ya)
Here where we need ya (Here where we need ya)

Yeah we tease him a lot cause we’ve hot him on the spot, welcome back,
Welcome back, welcome back, welcome back.


-Current kudos goes to:
Marisol Amaya,
Matthew Berriman, Gerry Bixenspan, John Brooker, Audrey Davis, Reid Davis, John Ferlazzo, Arleen Fong, Maureen Goldman, Kerry Hughes, Bob Ingersoll, David Jackino, Deb Kainer, Marie Lefevre Karp, Mark Krause, Joel Kunkel, Steven Kurtzer, Tricia McKee, Debbie Mirr, Jim Moore, Tony Naldrett, Alan Perris, Gordon Purcell, Michael Ratliffe, Greg Salerno, Ron Salmon, Marc Schacher, Harold Schulman, Michelle Stanton, Joe Swaney, Ronnie Tallant