To promote tune-in for two of its new fall programs, Fox is turning to The Hotel Networks, a digital out-of-home network available in 1 million hotel rooms. During the month of August, the network will offer guests advanced showings of Lone Star, the network’s new scripted drama series, and Raising Hope, a new family comedy.
Both premieres will be available in the FreeViews on demand category of LodgeNet digital interactive TV systems. As part of the campaign, THN will promote the programs on the main menu and via spots on the Welcome Channel, Promo Channel and THN’s Cable Network SuperBlock.
THN delivers nearly 25 million monthly ad exposures, per Nielsen’s Fourth Screen Report for first quarter. According THN research conducted by Nielsen and Zoomerang, 98 percent of hotel guests turn on the TV set and watch on average more than three hours of TV per day.
Half of the guests watch new channels or shows, with 24 percent continuing to view the programming when they get back home.
“There is no better opportunity to promote and sample shows and programming than within the hotel environment. Instead of methodically settling for the same half dozen of ‘favorites’ they view at home, guests experiment with new programming,” said Derek White, president of THN.
Lone Star premieres Monday, Sept. 20 at 9 p.m. and Raising Hope premieres Tuesday, Sept. 21 at 9 p.m.