Former ‘Adweek’ Editor Andrew Jaffe Dies at 71

Andrew Jaffe — former editor of Adweek, head of the CLIO Awards and a distinguished journalist with a career that spanned parts of five decades — died on Friday after a 10-year battle with bone-marrow cancer. He was 71.
 
Jaffe joined Adweek in 1986 as its Southeast editor stationed in Atlanta, and in 1988 he moved to New York to become editorial director of the magazine’s six regional editions.

In the early 1990s, in a move that was ahead of the curve for most trade publications, he began developing brand extensions such as the launch of Adweek Conferences and, in 1997, managed the acquisition of the CLIO Awards by BPI Communications, Adweek’s corporate parent at the time. Jaffe ran CLIO for the next six years. He retired in 2003, authoring the John Wiley & Co. book Casting for Big Ideas, and launching Compass Consulting in Norwalk, Conn.

Prior to his Adweek career, Jaffe covered major stories for several top-rank news organizations.
 
A graduate of the Columbia University Graduate School of Journalism, Jaffe began his career at the Associated Press, where he garnered notice for his coverage of the 1965 Watts Riots. He then joined Newsweek, where he covered race relations in Atlanta, and, in 1969, worked as a correspondent and later bureau chief for its African bureau in Nairobi, Kenya. Jaffe returned to the U.S. in 1975 as bureau chief in Miami, and left Newsweek a few years later to become business editor for the Los Angeles Herald Examiner.

Earlier, Jaffe attended Phillips Exeter Academy and Pomona College. From 1960-62, he served in the U.S. Army in Korea and Alaska, eventually attaining the rank of First Lieutenant.
 
Jaffe is survived by his wife, Eileen Ast; his son, Christopher; daughter-in-law, Katie; granddaughter Stella; stepson Nichols Ast; and two brothers, Steve and Bruce.
 
The family requests that contributions be made in his memory to the Andrew Jaffe Scholarship Fund at the Brandcenter at Virginia Commonwealth University, where he was a board member, or to the Whittingham Cancer Center at Norwalk Hospital.

Memorial service plans are pending.