Estrella TV, Liberman Broadcasting’s new Spanish-language TV network set to launch in third quarter, announced Friday (May 15) it has signed an affiliation agreement with Titan Broadcasting.
The agreement gives the new network clearance in the ninth and eleventh largest Hispanic TV markets of San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto.
Titan will clear Estrella TV on KTNC-TV, which serves both markets. Combined, KTNC reaches more than five percent of the U.S. Hispanic population, extending Estrella TV’s reach to 53 percent.
Estrella has singed a number of affiliation deals over the past few months, to clear the network in Miami and several Texas markets, including Liberman’s owned-and-operated stations in Dallas, Houston and New York.
“We continue to make significant strides in expanding Estrella TV into the top Hispanic markets in the country, and to secure a leading position on a primary channel in the ninth and eleventh largest markets speaks to our commitment of reaching 70 percent of households when we launch next quarter,” said Lenard Liberman, executive vp of LBI Media.
Estrella TV’s slate or original programming includes musical-variety, comedy, scripted drama, talk and game shows, a daily national newscast and a news magazine show.