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While a number of new drama series are facing imminent cancelation, newly released Nielsen data tracking time-shifted viewing may offer a new lease on life for shows on the bubble.
According to live-plus-seven-day ratings data for premiere week (Sept. 19-25), some underperforming newcomers are building an audience via the DVR. For example, ABC’s Pan Am added an entire ratings point when a week of time-shifted viewing was married to the preliminary live-plus-same-day numbers, growing from a 3.1
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