Andy Fisher, president of Cox Television, will retire at the end of the year, capping off a 24-year career at Cox, the last seven as president of the 15-station TV group. He will be succeeded by Bruce Baker, a 20-year Cox Television veteran who currently serves as executive vp.
In his new position, Baker will be responsible for overseeing 15 TV stations in 11 markets, and three national TV sales representation companies which handle more than half of all non-network owned station national sales business.
Fisher joined Cox Television in 1984 as vp and general manager of WSB-TV, the company’s ABC affiliate in Atlanta, rising to president in 2001. Prior to Cox, Fisher was a news executive and reporter. He is also active in a number of industry organizations, including the board of the National Association of Broadcasters, serving as its past chairman. He has also chaired the boards of the ABC Affiliate Board of Governors, the Television Bureau of Advertising and Network Affiliated Stations Alliance.
“Andy has done a tremendous job of defining and maintaining the enviable ratings of Cox Television stations which are consistently ranked in the top of their markets and receive numerous awards every year,” said Jimmy Hayes, president and chief operating officer of Cox Enterprises. “And, thanks to a focus on Cox Television’s Internet presence, station Web sites receive more than 800 million page viewers a year.”
Baker’s TV career includes holding management and sales positions for a number of Cox stations, including WSCO-TV and WAXN-TV, the company’s ABC affiliate and independent station in Charlotte, N.C., and WFTV, the ABC affiliate in Orlando. He currently serves on the board of the Television Bureau of Advertising.