With Arbitron’s portable people meter ratings service delivering more ratings data with greater frequently, audience research positions are finally returning to radio. Clear Channel Radio Wednesday (April 28) named radio research guru Bob Michaels to the newly created position of evp of research.
In his new position, Michaels will develop performance metrics to compare and evaluate local and group-wide audience delivery of the company’s radio stations. He will also supervise Clear Channel–owned research enterprises, such as Critical Mass Media. Michaels, who ran his own consulting company MediaSense, will continue to consult major clients, such as Sean Hannity.
Prior to MediaSense, Michaels was vp of PPM programming services for Arbitron, helping the company to develop a number of ratings products for stations.
“Bob’s important role in designing diary and PPM programming analysis tools combined with his unique ability to synthesize this data to rating and revenue benefits will increase Clear Channel’s consumer insights and distinguish our service for audiences and advertisers,” said Tom Owens, evp of content and programming for CCR. “The transition to electronic measurement creates opportunities for innovations in data organization and analysis.
Jess Hanson, svp of research for Clear Channel Radio, will now report to Michaels.