CBS Wins Monday; Respectable Sampling for the Eye Net’s Mad Love

THE PROGRAMMING INSIDER
Tuesday, February 15, 2011

Prime-Time Metered Market Monday Ratings:
CBS Wins; Respectable Sampling for the Eye’s Mad Love 

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest 

TV Trivia Time:
A Very Brady Lead-In
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Prime-Time Metered Market Monday Ratings:
CBS Wins; Respectable Sampling for the Eye’s Mad Love 
 
Monday 2/14/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

              HH
          Rtg/Shr
CBS   7.3/12
ABC   6.3/10
Fox    5.9/ 9
NBC  3.8/ 6
CW    1.2/ 2

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-Note: The year-to-year overnight comparisons are excluded because The Winter Olympics aired on NBC.
 
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-Yesterday’s Winners:  
The Bachelor (ABC), How I Met Your Mother (CBS), House (Fox), Two and a Half Men (CBS), Mike & Molly (CBS)

-Honorable Mention:
Hawaii Five-O (CBS)

-Respectable Debut:
Mad Love (CBS)

-Could Be Better / Could Be Worse:
The Chicago Code (Fox)

-Yesterday’s Losers (excluding repeats):
Chuck (NBC), 90210 (CW), The Cape (NBC), Gossip Girl (CW)
  
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET.  Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, February 14, 2010.   
 
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-Ratings Breakdown:
CBS led this second Monday in February, with an advantage of 16 percent over No. 2 ABC.  Third overall was Fox, followed by NBC and, of course, The CW.

In series-premiere news, CBS sitcom Mad Love finished third at 8:30 p.m., with a 5.8 rating/9 share in the overnights.  Comparably, this was similar to recent occupant Rules of Engagement (which shifts to Thursdays at 8:30 p.m. on February 24) and the retention out of demo friendly lead-in How I Met Your Mother (#1t: 6.5/10 at 8 p.m.) was solid at 89 percent.  Opening night overnight rating grade for Mad Love: B.

CBS moved into the overnight winner’s circle at 9 p.m. care of Two and a Half Men (9.6/15 – top-rated show of the evening) and stayed in the dominant spot with compatible Mike & Molly (8.1/13) and Hawaii Five-O (7.0/12) from 9:30-11 p.m. 

Over at ABC, goofy The Bachelor remains a magnet for the female demographic, with a comfortable 6.6/10 in the overnights from 8-10 p.m. and the half-hour breakdown as follows:
 
The Bachelor (ABC)
8:00 p.m.: 6.3/10 (#3)
8:30 p.m.: 6.4/10 (#2)
9:00 p.m.: 6.7/10 (#2)
9:30 p.m.: 7.0/11 (#2)

Next on ABC was Castle, which finished second behind Hawaii Five-O in the overnights with a 5.9/10 at 10 p.m.  The return of Dancing with the Stars in March will, no doubt, give Castle a lift. 

In week two news, Fox crime solver The Chicago Code dipped to a third-place 5.2/ 8 at 9 p.m., with retention out of lead-in House (#1: 6.7/11 at 8 p.m.) of an acceptable 78 percent.  One week earlier, The Chicago Code opened with a 6.8/10 on Feb. 7 (out of a stronger 8.4/12 for House), putting the week two erosion at 24 percent.  Comparably, this is similar to former time period occupant Lie to Me, which is currently on the fence for renewal. 

Over at NBC, the results remain bleak from 8-10 p.m. care of needs-to-retire Chuck (#4: 3.4/ 5) and sure to exit The Cape (#4: 2.4/ 4), which might have had a shot if it aired on Syfy.  But older-skewing Harry’s Law from David E. Kelly perked up to a 5.7/10 in the overnights at 10 p.m.  While that still ranked third (and it was a series low), it did build from the 9:30 p.m. portion of The Cape (2.3/ 4) by a significant 148 percent.

The CW capped off the evening with its low-rated combination of 90210 (#5: 1.4/ 2 — does anyone even care about this revival?) and Gossip Girl (#5: 1.2/ 2).
 
Source: Nielsen Media Research data
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Ratings Box:
What’s Hot/What’s Not

-Largest Audience for The Grammys Since 2000:
The 53rd Annual Grammy Awards on CBS Sunday attracted 26.66 million viewers from 8-11:30 p.m. ET/PT — its biggest audience since 2000 and best demographically since 2004.  Compared to one year earlier (on Sunday, Jan. 31), The Grammys increased by three percent in households (14.8/25), 790,000 viewers and as much as four percent among adults 18-34 (9.5/28).

Source: Nielsen Media Research data
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On the Air Tonight:
Prime-Time Programming Options

Tuesday 2/15/11

ABC:
 8:00 p.m. No Ordinary Family
 9:00 p.m. V
10:00 p.m. Detroit 1-8-7

CBS:
 8:00 p.m. NCIS
 9:00 p.m. NCIS: Los Angeles
10:30 p.m. The Good Wife
 
NBC:
 8:00 p.m. The Biggest Loser: Couples (two hours)
 10:00 p.m. Parenthood

Fox:
 8:00 p.m. Glee
 9:00 p.m. Raising Hope
 9:30 p.m. Traffic Light
 
CW:
 8:00 p.m. One Tree Hill
 9:00 p.m. Hellcats
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TV Tidbits:
Notes of Interest

-Roseanne on Lifetime:
Lifetime Television has ordered 16 episodes of a new docu-series featuring former sitcom Queen Roseanne Barr.  Slated to debut later this year, the half-hour will focus on Roseanne’s recent newfound life as the manager of a 40-acre macadamia and live stock farm on Hawaii’s Big Island opposite her writer-musician boyfriend Johnny Argent and her son Jake.  The project comes from 3 Ball Productions/Eyeworks USA and is Roseanne’s second stab at a non-scripted series.  In 2003 she headlined The Real Roseanne Show on ABC, which followed her attempt to pitch her own cooking show.  It lasted only two episodes.

 -Law & Order: Criminal Intent Hits 90 Percent in Off-Net:
NBC Universal Domestic Television Distribution has cleared Law & Order: Criminal Intent in approximately 90 percent of the country as a daily off-net two-hour strip beginning in fall 2011.  This is the first time in more than a decade that a procedural drama has been offered to stations in a back-to-back episode format.  Represented station groups include CBS, Fox, Hearst, LIN, Local TV and Sinclair.  

Produced by Wolf Films and Universal Cable Productions, the upcoming season on USA, No. 10, will be the final one for Law & Order: Criminal Intent. 
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-Glee in Off-Net Syndication:
Twentieth Television has cleared Glee on the Fox Television Stations (including New York, Los Angeles and Chicago) for off-network weekend syndication beginning in the fall of 2013.  Oxygen, which owns the cable rights, will begin airing Glee as a strip also in 2013.  And non-scripted The Glee Project will premiere in June 2011 on Oxygen and will award one lucky winner a seven-episode guest starring role on the third season of the series.

-Michelle Obama on Cartoon Network:
No, she will not be headlining her own animated series.  But First Lady Michelle Obama will present the “Let’s Move U.S. Healthier Schools Challenge Award” in a taped appearance at Cartoon Network’s upcoming Hall of Game Awards, its first-ever sports awards show.  It airs Friday, Feb. 25 at 7 p.m. ET/PT.

-The NCIS Phenomenon:
Click below for Mr. TV’s comments about CBS juggernaut NCIS at fancast.com.  http://www.fancast.com/blogs/2011/ncis/the-ncis-phenomenon-why-is-it-suddenly-bigger-than-ever/

-PIFeedback’s Razzie Awards:
Want to vote for the worst in cinema in 2010?  Click here: http://www.freewebs.com/pifeedback/2011worst.html
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TV Trivia Time:
A Very Brady Lead-In

Classic sitcom The Brady Bunch launched on Sept. 26, 1969 out of which one of the following series?

a)    Bewitched
b)    The Courtship of Eddie’s Father
c)    The Dating Game
d)    The Flying Nun
e)    Let’s Make a Deal

The answer to yesterday’s question…

Which one of the following TV couples accidentally got trapped in their bathroom on Valentine’s Day?

a)    Chandler and Monica Bing
b)    Paul and Jaime Buchman
c)    Dan and Roseanne Conner
d)    Hank and Peggy Hill
e)    Rob and Laura Petrie

Is: b) Paul and Jamie Buchman, a.k.a. Paul Reiser and Helen Hunt on long-running NBC sitcom Mad About You.  All together now…

Tell me why, I love you like I do,
Tell me who, can stop my heart as much as you,
Tell me all your secrets and I’ll tell you most of mine,
They say nobody’s perfect, but it is really true this time,

I don’t have the answers,
And I don’t have a plan,
All I have is you,
So darling help me understand,

What we do,
You can whisper in my ear,
Where we go,
who knows what happens after here,
Let’s take each other’s hands,

As we jump into the final frontier,
I’m mad about you,
I’m mad about you,
so mad about you…

-Current kudos goes to:
Don Abel, Mark Amato, Gerry Bixenspan, Larry Collins, Tom Condosta, James Davison, Bob Eisenstaedt, Jason Gold, Kevin Harlan, Bob Ingersoll, David Jackino, Greg Janover, Shelly Johnson, Marie LeFevre Karp, Mary Kinoshita, Synda Kollman, Carol Kruger, Joel Kunkel, Katie Kuyper, James Moore, Alex Petrilli, Jr., Gordon Purcell, Nick Rice, Bruce Robinson, Colleen Roth, Harley David Rubin, Mary Ryan, Anthony Salerno, Jeff Stuewe, Trenna Underhill, Meredith Wayne, Myndi Weinraub