The Bachelor Leads ABC to Monday Victory


Tuesday, March 1, 2011


Prime-Time Metered Market Monday Ratings:

The Bachelor Leads ABC to Victory; NBC’s The Cape Exits with a Whimper  


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options


TV Tidbits:

Notes of Interest 


TV Trivia Time:

That’s a Large Rating

The Bachelor Leads ABC to Victory; NBC’s The Cape Exits with a Whimper 

Monday 2/28/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.



ABC 7.4/12

Fox    6.2/ 9

CBS   6.0/ 9
NBC 4.0/ 6
CW    1.4/ 2

-Percent Change from the Year-Ago Evening (Monday, 3/01/10):

Note: ABC aired the season-finale of The Bachelor on the year-ago evening. 

Fox: +19, CW: +17, ABC: -24, CBS and NBC: -27 each

-Yesterday’s Winners:   

The Bachelor (ABC), House (Fox), Two and a Half Men R (CBS – yes, there is still an audience in repeats given the ongoing Charlie Sheen mess), Mike & Molly (CBS)

-Yesterday’s Losers (excluding repeats):

Chuck (NBC), 90210 (CW), The Cape (NBC), Gossip Girl (CW)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, February 28, 2010.   

-Ratings Breakdown:

Sappy but popular The Bachelor, which concludes the season on March 14, led ABC to overnight Monday victory, with an advantage over No. 2 Fox of 1.2 rating points. Third overall was CBS, which is not benefitting by the absence of Two and a Half Men in originals, followed by NBC and, of course, The CW.


The Bachelor averaged a season-high 7.8 rating/12 share from 8-10 p.m., finishing first in each of the four half-hours as follows:

The Bachelor (ABC)
8:00 p.m.: 7.3/11 (#1)
8:30 p.m.: 7.5/11 (#1)
9:00 p.m.: 7.9/12 (#1)
9:30 p.m.: 8.5/13 (#1)

As for upcoming Dancing with the Stars, which opens its next season on March 21, scroll down to TV Tidbits for the upcoming list of participants.


ABC capped off the evening with mystery Castle at a dominant 6.8/11 in the overnights at 10 p.m. Once Dancing with the Stars returns, expect a major fuse of interest in Castle.


Second-place Fox kicked-off the evening with old faithful House (#2: 7.1/11), which while not the force it once was still has a loyal following. Next was week four of crime solver The Chicago Code at a third-place 5.3/ 8 in the overnights at 9 p.m. Considering The Chicago Code is performing similarly to recent occupant Lie to Me, Fox must decide which, if any, of the two dramas will return next season. My personal prediction is The Chicago Code. 


In week three news, CBS sitcom Mad Love lost more steam with a third-place 5.1/ 8 at 8:30 p.m. Comparably, that dipped by 20 percent from How I Met Your Mother at 8 p.m. (#3: 6.4/10), which is worthy of accolades for the expected strength among adults 18-49. Three-week overnight track: 5.8/ 9 — 5.3/ 8 — 5.1/ 8. Like recent occupant Rules of Engagement, Mad Love is nothing more of a respectable performer than will never be able to stand on its own.


At 9 p.m. on CBS, a repeat of Two and a Half Men finished second at 7.4/11. But the absence of any further original episodes of the sitcom this season (and perhaps permanently) will be costly. The positive news for waiting-to-be renewed lead-out Mike & Molly (#2: 7.3/11 at 9:30 p.m.) was retention of 99 percent out of the Two and a Half Men encore. At 10 p.m., a repeat of the Eye net’s Hawaii Five-O finished third with a 4.9/ 8.


NBC, as usual, was anemic from 8-10 p.m. with its pairing of Chuck (#4: 3.4/ 5) and the final episode of The Cape (#4: 2.4/ 4). The Cape might of worked had it aired on corporate cable cousin Syfy. At 10 p.m., older-skewing Harry’s Harry rose to a second-place 6.1/10. Comparably, that was a hefty154 percent above the 9:30 p.m. portion of The Cape (2.4/ 4). Click below for Mr. TV’s interview with Harry’s Law star Kathy Bates. 


Last, and very least, was The CW’s young female-driven combination of 90210 (#5: 1.5/ 2) and Gossip Girl (#5: 1.4/ 2), which never resonate in the overnights. 


Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not


-Updated Academy Award Ratings:

ABC is reporting an average audience of 37.6 million total viewers for The 83rd Annual Academy Awards on Sunday, with an 11.7 rating among adults 18-49, based on the fast national ratings. Comparably, this was down by 4.1 million viewers from one year earlier. 


As a benchmark, here is the total audience tally for the Academy Awards over the last decade, with the Best Film winner and that year’s host(s) in parentheses.  

Telecast Date: Audience Size – Best Picture (Host)
2/27/11: 37.6 million – The Kings Speech (Anne Hathaway and James Franco) –
based on fast nationals
3/07/10: 41.7 million – The Hurt Locker (Steve Martin and Alec Baldwin)
2/22/09: 36.3 million – Slumdog Millionaire (Hugh Jackman)
2/24/08: 32.0 million – No Country for Old Men (Jon Stewart)
2/25/07: 40.2 million – The Departed (Ellen DeGeneres)
3/05/06: 38.9 million – Crash (Jon Stewart)
2/27/05: 42.1 million – Million Dollar Baby (Chris Rock)
2/29/04: 43.5 million – The Lord of the Rings: The Return of the King
(Billy Crystal)
3/23/03: 33.0 million – Chicago (Steve Martin)
3/24/02: 41.8 million – A Beautiful Life (Whoopi Goldberg)
3/25/01: 42.9 million – Gladiator (Steve Martin)


-Jimmy Kimmel Scores on Oscar Night:

ABC’s Jimmy Kimmel Live: After the Academy Awards scored 4.48 million viewers and 1.75 million adults 18-49 on Sunday, marking the late night talker’s second most-watched post-Oscar telecast since 2007. 


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options


Tuesday 3/01/11


 8:00 p.m. No Ordinary Family

 9:00 p.m. V

10:00 p.m. ABC News: Charlie Sheen – In His Own Words


 8:00 p.m. NCIS

 9:00 p.m. NCIS: Los Angeles

10:30 p.m. The Good Wife

 8:00 p.m. The Biggest Loser: Couples (two hours)

 10:00 p.m. Parenthood


 8:00 p.m. American Idol (90-minutes)

 9:30 p.m. Raising Hope


 8:00 p.m. One Tree Hill

 9:00 p.m. Hellcats


TV Tidbits:

Notes of Interest

-ABC Unveils Next Round of Contestants on Dancing with the Stars:

ABC has announced the 11 celebrity participants for the upcoming spring edition of mega-hit Dancing with the Stars. Not surprisingly, there are sports legends, models, a reality star, a talk show host and actors in search of a comeback. But missing are any other housemates from MTV’s Jersey Shore. Competing this season will be actress Kirstie Allie, radio personality “Psycho” Mike Catherwood, wrestling great Chris Jericho, actress and musician Chelsea Kane, boxing legend Sugar Ray Leonard, Ralph “The Karate Kid” Macchio, model Petra Nemcova, entertainer and philanthropist Romeo, Super Bowl great Hines Ward, E! star and Playboy model Kendra Wilkinson and talk show host Wendy Williams.


Dancing with the Stars returns with the two-hour season-premiere on Monday, March 21 at 8 p.m. ET/PT. The live results show begins on Tuesday, March 29 at 9 p.m. ET/PT. Tom Bergeron and Brooke Burke host.


-Hot a Cleveland a Go on TV Land for Season Three:

Original TV Land sitcom Hot in Cleveland, headlined by Valerie Bertinelli, Wendie Malick, Jane Leeves and the one of a kind Betty White has been renewed for a third season. Twenty two additional episodes have been ordered.


-Showtime Renews Two:

Showtime has picked-up recent entries Shameless and Episodes for a second season, with 12 additional episodes for Shameless and an undetermined amount for Episodes in 2011-12. Both scripted series launched on Sunday, January 9. 


-The Voice Staffs Up on NBC:

Grammy Award winners Cee Lo Green and Adam Levine (Maroon 5) have been named as two of the four musical coaches on upcoming NBC music competition The Voice. It launches on Tuesday, April 26 from 9-11 p.m. (Out of a one-hour edition of The Biggest Loser) and will air there for one additional week until moving into the Tuesday 8 p.m. hour on May 10. 


TV Trivia Time:

That’s a Large Rating

What was the highest rated movie ever telecast on network television?


a)      Gone with the Wind

b)      Jaws

c)      King Kong

d)      West Side Story

e)      The Wizard of Oz


The answer to yesterday’s question…


What kind of store did Paul’s cousin Ira run on long-running NBC sitcom Mad About You?

a)      Collectibles
b)      Grocery
c)      Shoe
d)      Sporting goods
e)      Women’s clothing

Is:  d) Sporting goods. Paul’s father Burt originally ran Buchman’s Sporting Goods. All together now…


Tell me why, I love you like I do,
Tell me who, Can stop my heart as much as you,
Tell me all your secrets and I’ll tell you most of mine,
They say nobody’s perfect but it is really true this time,

I don’t have the answers,
And I don’t have a plan,
All I have is you,
So darling help me understand,

What we do,
You can whisper in my ear,
Where we go,
who knows what happens after here,

Let’s take each other’s hands,
As we jump into the final frontier,
I’m mad about you,
I’m mad about you,
so mad about you…

-Current kudos goes to:

Steve Albright, Burt Benoliel, Matthew Berriman, Bob Eisenstaedt, Michael Foley, Maureen Goldman, Jerry Hermes, Heidi Hoffmeister, Melissa Hodgdon, David Jackino, Cara Jacobs, Greg Janover, Kathryn Kieser, Carol Kruger, Steven Kurtzer, Rick Locke, Lisa Menin, Michael Murphy, Pam Nail, Stacy Nice, Bruce Robinson, Lisa Tatum-Roehrig, Colleen Roth, Maxine Shulman, Julie Stowell, Meredith Thompson, Abbott Wool