Bloomberg announced Thursday that Andrew Morse, the executive producer of innovation and integration for ABC News Digital, has been named the new head of the 24-hour business news network Bloomberg Television in the U.S.
Morse’s appointment plays a part in the company’s larger expansion strategy, which has included the addition of new properties like Bloomberg Businessweek, Bloomberg New Energy Finance, and Bloomberg Government over the past few years.
According to a press release, Morse will oversee U.S. editorial, programming, development, and operations for Bloomberg TV. “In addition, he will work across Bloomberg's print, radio, mobile, and digital media properties to further the company's strategy of delivering news, business intelligence, market information and critical data to the world's most influential business news consumers across a variety of real-time platforms,” said the release.
At ABC, Morse oversaw ABC News' digital portfolio, which includes ABCNews.com, the network’s 24-hour broadband channel ABC News Now, and digital platforms like ABC’s iPhone and iPad apps. He began his career as a desk assistant at ABC’s Washington Bureau before becoming one of the original staffers of ABCNews.com. Since then, he’s held positions at ABC including London Bureau chief and executive producer of Good Morning America Weekend, and led ABC’s first media partnership with Facebook prior to the 2008 election.