ABC Inches Past CBS for Overnight Monday Dominance


Tuesday, February 22, 2011


Prime-Time Metered Market Monday Ratings:

ABC Wins; Respectable Mad Love on CBS and The Chicago Code on Fox  


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options


TV Tidbits:

Notes of Interest 


TV Trivia Time:

Maude the Campaign Manager

ABC Wins; Respectable Mad Love on CBS and The Chicago Code on Fox 

Monday 2/21/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.



ABC 7.0/11

CBS   6.8/10

Fox    6.1/ 9
NBC 3.9/ 6
CW    1.3/ 2

Note: NBC aired the Winter Olympics on the year-ago evening.

CBS: +28, Fox: +17, ABC: +13, CW: -19, NBC: -73

-Yesterday’s Winners:   

The Bachelor (ABC), House (Fox), Two and a Half Men R (CBS), Mike & Molly (CBS), Hawaii Five-O (CBS)

-Honorable Mention:
How I Met Your Mother (CBS)
-Yesterday’s Losers (excluding repeats):

Chuck (NBC), 90210 (CW), The Cape (NBC), Gossip Girl (CW)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, February 21, 2010.   

-Ratings Breakdown:

This was not a Monday night victory for ABC in the magnitude of soon-to-return Dancing with the Stars. But the ongoing strength of 8-10 p.m. time period warmer The Bachelor led the alphabet net to overnight Monday victory, with a three percent advantage over second-place CBS. Third overall was Fox, followed by NBC (which aired the Winter Olympics on the year-ago evening; hence the steep declines) and The CW. 


The Bachelor, which concludes for the season on March 14, averaged a 7.3 rating/11 share from 8-10 p.m., building by half-hour as follows:

The Bachelor (ABC)
8:00 p.m.: 7.0/11 (#1)
8:30 p.m.: 7.1/10 (#1t)
9:00 p.m.: 7.4/11 (#2)
9:30 p.m.: 7.9/12 (#1)

Castle followed with a second-place 6.1/10 in the overnights for ABC at 10 p.m.


In week two news, CBS sitcom Mad Love finished third at 8:30 p.m. with a 5.3/ 8 in the overnights. Comparably, that dipped by nine percent from it’s week-ago season opener (5.8/ 9 on Feb. 14), with retention out of lead-in How I Met Your Mother (#3, 6.3/10 at 8 p.m.) of 84 percent. Consider this a respectable performance similar to recent occupant Rules of Engagement, which moves to Thursday at 8:30 p.m. out of The Big Bang Theory this week. And keep in mind that Mad Love opened with 8.74 million viewers and a 3.0 rating/8 share among adults 18-49 last week.


Also on CBS was a repeat of Two and a Half Men (#1: 7.7/11), which still won the 9 p.m. half-hour despite airing a non-original, followed by Mr. TV favorite Mike & Molly (#2: 7.5/11) and Hawaii Five-O (#1: 7.0/12).


In week three news, Fox crime solver The Chicago Code is now officially similar to former time period occupant Lie to Me, with a third-place 5.3/ 8 in the overnights at 9 p.m. (three-week overnight track: 6.8/10 – 5.2/ 8 – 5.3/ 8). Retention out of lead-in House (#2: 7.0/11 at 8 p.m.) was a decent 76 percent.


Elsewhere, NBC had another abysmal showing from 8-10 p.m. care of Chuck (#4: 3.5/ 5) and The Cape (#4: 2.6/ 4), which already had its episode order slashed. And, yes, Chuck needs to be canceled. But recent older-skewing legal entry Harry’s Law perked up to a still third-place 5.8/10 at 10 p.m. The CW capped off the evening with 90210 (#5: 1.4/ 2) and Gossip Girl (1.2/ 2), which from an overnight standpoint are still “losers.”


Source: Nielsen Media Research data

Ratings Box:

-Season Low for Jersey Shore on MTV:

Sammi “Sweetheart’s” exit from the house on MTV’s Jersey Shore dipped to 7.64 million viewers on Thursday, February 17, a season low. But Jersey Shore was still the most-watched show on the evening. And, yes, Sammi will be back to, no doubt, keep fighting with Ronnie. 


-Fast Affiliate Weekend Results:

While we were out enjoying the long holiday weekend, here is how the broadcast networks fared from Friday, February 18 through Sunday, February 20:

Friday 2/18/11
-Total Viewers:

CBS: 10.08 million, NBC: 6.51, ABC: 4.14, Fox: 4.00, CW: 2.23

-Adults 18-49:

CBS and Fox: 1.6 rating/5 share each, NBC: 1.5/ 5, ABC: 1.3/ 4, CW: 1.0/ 3

Saturday 2/19/11
-Total Viewers:

CBS: 5.38 million, Fox: 4.94, NBC: 4.52, ABC: 3.72

-Adults 18-49:

Fox: 1.7 rating/6 share, ABC: 1.1/ 4, CBS: 1.0/ 3, NBC: 0.7/ 2

Sunday 2/20/11
-Total Viewers:

CBS: 10.40 million, ABC: 8.76, NBC: 5.76, Fox: 5.21

-Adults 18-49:

Fox: 2.4 rating/7 share, ABC: 2.3/ 7, CBS: 2.2/ 6, NBC: 1.6/ 5


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options


 8:00 p.m. No Ordinary Family

 9:00 p.m. V

10:00 p.m. Detroit 1-8-7

 8:00 p.m. NCIS

 9:00 p.m. NCIS: Los Angeles

10:30 p.m. The Good Wife

 8:00 p.m. The Biggest Loser: Couples (two hours)

 10:00 p.m. Parenthood


 8:00 p.m. Glee

 9:00 p.m. Raising Hope

 9:30 p.m. Traffic Light


 8:00 p.m. One Tree Hill

 9:00 p.m. Hellcats


TV Tidbits:

Notes of Interest

-Tim Allen Attempts a Sitcom Comeback:

Tim Allen is hoping to return to ABC in sitcom pilot The Last Days of Man. The former Home Improvement Star will play the husband and father of three children (ages 22, 17 and 15) who works at a demolition company. 

-Also on ABC’s Development Slate:

Former Lone Star actor Jimmy Wolk has been cast in an ABC drama pilot called Georgetown, the ensemble tale of the young people behind the power players in Washington. He will play a cynical Presidential speech-writer. If Georgetown gets on the air and lasts four episodes, that’s twice as many as Lone Star! Another cast member from Lone Star, Eloise Mumford, is the first to be cast in ABC drama The River, the story of a state-of-the art research vessel in search of a missing TV explorer in the Amazon.


Also at the alphabet network, former Third Watch star Michael Beach has snagged a role in a crime drama pilot called Partners, the tale of two female police detectives who are secretly half-sisters.

-PIFeedback’s Oscar Contest:

Want to chime in with your picks for the upcoming 83rd Annual Primetime Emmy Awards? Click here:
-Sad News:

I am extremely saddened to report on the passing of my very dear friend and colleague, Nancy Carr, who died on Friday after a long-term illness. Nancy, of course, was most recently the Senior Vice President, Corporate Communications for Hallmark Channels, and we personally met during her tenure at CBS in public relations in 1999. Nancy also held a position as senior manager of publicity at Fox after an earlier stint at CBS.


Always the ultimate pro, Nancy took the time to get to know myself and everyone else, building long-term relationships while helping to promote her company. She was the real deal…warm and sincere…and it was both a privilege and a pleasure to know her. 


“We are grateful to Nancy for guiding the company’s corporate media strategy for more than five years,” said Bill Abbott, President & CEO, Hallmark Channels. “On the personal side, those of us who cared deeply for and about Nancy will never forget her dedication to life’s smallest creatures, as she worked tirelessly for animal rights and animal rescue. The company sends deep and sincere condolences to Nancy’s family.”


 “It’s a very sad day,” read a statement issued on behalf of Carr’s former colleagues in the CBS’ Communications Group. “Our thoughts are with her husband, Ronnie, and her family. We’ll remember Nancy as the architect behind some of CBS’ biggest miniseries and live events campaigns, as well as, an exceptionally dedicated colleague and most importantly, a kind and caring person.”


Nancy received a degree in journalism with a PR emphasis and a bachelor’s degree in international relations from USC.   She is survived by by her husband, Ronnie Bradford, her brother, Michael, and a stepdaughter.


In lieu of flowers, Nancy’s family is requesting contributions be made in her name to The Feral Cat Caretakers Coalition, P.O. Box 491244, Los Angeles, CA 90049-9244 and  Rest in peace, Nancy. You will be greatly missed and never forgotten. 


TV Trivia Time:

Maude the Campaign Manager

Which one of the following actors did Maude Findlay initiate a campaign to elect as President of the United States before even knowing if he was interested?


a)      Fred Astaire

b)      Henry Fonda

c)      Cary Grant

d)      Jimmy Stewart

e)      John Wayne


Which “Angel” appeared on 1970s camp classic Charlie’s Angels the shortest amount of time?


a)      Sabrina Duncan

b)      Kelly Garrett

c)      Jill Munroe

d)      Kris Munroe

e)      Julie Rogers


Is: e) Julie Roger. Played by Tanya Roberts in year 5, Charlie’s Angels was axed in the middle season which meant Julie Rogers only existed for 17 episodes. As for the others…

Sabrina Duncan – Kate Jackson (1976-79)
Kelly Garrett – Jaclyn Smith (1976-81)

Jill Monroe – Farrah Fawcett (1976-77, but six additional episodes from 1978-80)

Kris Munroe – Cheryl Ladd (1977-81)

Shelley Hack, who played Tiffany Welles, appeared on the 19790-80 season. 

-Current kudos goes to:

Gerry Bixenspan, Kimay Bloch, Tom Condosta, Harold Cooper, John Ferlazzo, Adam Giagni, Geoffrey Gordon, Michael Grewe, Melissa Hellyar, Ken Hommell, Bob Ingersoll, David Jackino, Deb Kainer, Synda Kollman, Steven Kurtzer, Steve La Rue, Charmaine Leary, Rick Locke, Michael Murphy, Alan Perris, Greg Phelan, Gordon Purcell, Julie Rasmussen, Colleen Roth, Andrew Stearn, Linda Weeks