For PewDiePie, the new bros just keep on coming.
This year, Ylvis was a hero to most. The Norwegian duo's bizarre hit, The Fox (What Does the Fox Say?) was the biggest YouTube video of the year, at 273 million views and counting. Incredibly, Ylvis topped Harlem Shake, which was the Web video meme everyone was talking about for much of 2013.
It's too soon to tell how the merger of Break Media and Alloy Digital is going to play out. But one of the first video outputs of the new company, Defy Media, clearly resonated with the YouTube world last week.
Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?! Behold A&F's hunks, stripped to the waist and pleasingly pumped, preening in the woods for a parody of "The Fox," the viral novelty track by Ylvis, which, without any hyperbole, has amassed 900 mega-billion views since its early-September debut. Actually, the count is about 52 million, and the A&F parody is approaching 600,000 after just five days. The spoof is even more Fellini-esque than the absurdist original, owing to the black-and-white photography and denim-clad, half-nude studs high-steppin' with gorgeous gals clad in furry animal costumes. I guess only two things are left to say. First, A&F's elitist brand attitude still sucks. And second, Wa-pa-pa-pa-pa-pa-pow! Wa-pa-pa-pa-pa-pa-pow! Wa-pa-pa-pa-pa-pa-pow!