World Wide Web Consortium

DAA to Convene New Do Not Track Group [Updated]

As the World Wide Web Consortium's Do Not Track group continues to spin out of control, the Digital Advertising Alliance—which is exiting the multi-stakeholder group—convened a new group to work on a browser-based Do Not Track solution. 

Digital Advertising Alliance Exits Do Not Track Group

Ad community to the World Wide Web Consortium: The Do Not Track working group process is broken.Dissatisfied with the failed, two-and-a-half-year-old process to establish a universal Do Not Track standard, the Digital Advertising Alliance is formally pulling out of the 110-member tracking protection working group (TPWG).

FTC Commissioner Blasts Microsoft Do Not Track Browser

A Federal Trade Commissioner Thursday criticized Microsoft's default Do Not Track setting on its new browser, lending his support to the the Internet ad community's assertion that the feature departs from industry consensus and limits consumer choice.