The Los Angeles office of Starcom has won Electronic Arts’ U.S. media business after a review, according to sources.
Electronic Arts is searching for an agency to handle its media business in the U.S. The search comes amid a split with longtime incumbent WK Media. WK had handled the business since 2005. EA's domestic media spending is estimated at $130 million annually. Select Resources International in Santa Monica, Calif. is managing the search.