Why These New Podcast Measurement Tools Are Music to Advertisers’ Ears

It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning up the volume on sound measurement, too.

NPR Station Urges Listeners to Have Sex and Make More Listeners

Chicago's NPR station, WBEZ, is making a more intimate appeal than usual during its current membership drive. Rather than simply asking you for a few bucks, the station is asking you to "Go make babies" with other "interesting people"—who may be likely to become "interesting people" and future WBEZ listeners themselves. An accompanying ad campaign by Xi Chicago will appear in print, online, at train platforms and bus stops, on taxis and T-shirts. Headlines include: —Do it. For Chicago. —We want listeners tomorrow. Go make babies today. —Hey Interesting People, get a room already. And then put a crib in it. —To anyone NOT currently running a virtual farm: GoMakeBabies.com. —You're an interesting person. Pass it on. Like, literally. Through your DNA.