Twitter Hires Ad Sales Vet Bill Masterson to Lead Financial Accounts
Performance Marketing
Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with [...]
Accounts in Review: The Media Searches Keep Piling Up
Brand Marketing
As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their [...]
Visa’s Global Media Review Comes Amid Turnover in Marketing
Brand Marketing
Amid changes in its top marketing ranks, Visa has launched a global review of its media planning and buying.
Why Digital-Facing Brands Stick Around for SXSW Music
Performance Marketing
The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies [...]
Did Larry Fitzgerald Really Catch All Those Footballs With One Hand in the Visa Checkout Ad?
Performance Marketing
Do you have a hard time believing that Arizona Cardinals wide receiver Larry Fitzgerald caught all of those passes with one hand while using Visa Checkout with the other in [...]
Discover Returns to the Super Bowl for the First Time Since Card’s 1986 Launch
Brand Marketing
Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad.