Vincent DeSantis

Payless Selects a Lead Creative Shop

Payless ShoeSource has a new lead agency.The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob Wolf Partners/TPG in Santa Monica, Calif., the consultancy that managed the search.The other finalist was The Richards Group in Dallas.

Payless Meets With Creative Shops

Payless ShoeSource is meeting with agencies about its creative business with the goal of hiring a new lead agency.