upfront 2013

The New CNN Gets Into the Big Data Game

CNN is once again trying its hand at the analytics game in the upfront, only this time it has the backing of a larger partnership. The cable news network is joining forces with Nielsen and Arbitron to create CNN All-Screen, which will measure out-of-home and cross-platform viewing to create a more accurate measurement for the network’s ad impressions.

Introducing NBCU’s New Dream Team of Ad Sales

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today show’s resident oenophiles, Kathie Lee Gifford and Hoda Kotb.