Universal Music Group

Lexus Nabs 100K Video Views on Facebook—in 10 Minutes

Statistics and opinions almost equally vary about whether or not Facebook ads work.

Vevo Rolls Out Real-Time Bidding

The record industry’s mammoth digital music video distributor, Vevo, has become the latest company to embrace real-time bidding, or RTB. Today Vevo will start auctioning off unsold inventory via a platform open only to current Vevo advertisers, including big guns like Microsoft, Coca-Cola, Procter & Gamble and Unilever.