Greg DiNoto’s four-year reunion with Deutsch has ended. DiNoto, chief creative officer at the New York office at Deutsch, has been replaced by Kerry Keenan. Keenan, a seasoned creative leader who has worked at agencies such as Young & Rubicam and Saatchi & Saatchi, will start on Sept. 30.
So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the hiring of WPP Group’s Young & Rubicam in New York. The move is return to Penney’s past practice.