Sexy Serena Williams gaming spot is leaked
Creativity
This commercial for Serena Williams's butt was never meant to see the light of day. Oh, sorry, actually it's for a tennis video game called Top Spin 4—my mistake. The [...]
Roger the therapist pitches Wilson racquets
Creativity
There's a pervy quality to Roger Federer's mildy Euro-accented repetition of the line "How does that make you feel?" as he psychoanalyzes the deficiencies of his opponent's game in Doner's [...]
Serena’s bad temper will star in Tampax ads
Creativity
Serena Williams needn't worry about losing endorsement deals after threatening to force-feed a tennis ball to a lineswoman at the U.S. Open. Procter & Gamble just signed her up for [...]
Serena outburst foreshadowed in her promo
Creativity
Lots of top tennis players filmed ads this summer for the U.S. Open Series under the tagline, "It must be love." But of course, Serena Williams had to turn the [...]
Does Adidas not care about Melanie Oudin?
Creativity
Melanie Oudin's success at the U.S. Open appears to have taken even her sponsor, Adidas, by surprise. The unheralded young American, who has reached the quarterfinals by defeating three highly [...]
Yesterday’s stars never die in U.S. Open ads
Creativity
Picture, if you will, a giant Billie Jean King, circa 1973, floating majestically over the Manhattan skyline to the strains of Beethoven's "Ode to Joy." Until now, that's been a [...]