Surfrider Foundation

Can 72andSunny Convince Brands That Good Works Will Drive Sales?

72andSunny is launching a new brand citizenship practice that aims to tie good works to marketers' bottom-line results. Nonprofit veteran Jim Moriarty is heading the effort after serving nearly 10 years as chief of the San Clemente, Calif.-based Surfrider Foundation, which he helped build into the largest nonprofit devoted to coastal protection.

Anti-plastics PSAs maybe a bit too beautiful

Borders Perrin Norrander in Oregon has put together some animated clips for the Surfrider Foundation, the environmental group devoted to protecting the world's oceans, waves, and beaches. In the spot […]