Can You Hear the Tone Hidden in This ‘Vision Test’?

Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new "vision tests" display letters in successively smaller fonts in typical eye-chart fashion—but there's quite a surprise in store.

Aussie network rapped over subliminal ads

According to the Australian Communications and Media Authority, Australia’s Network Ten used subliminal advertising during its broadcast of the 2007 Aria Awards. The network allegedly threw "quick one-frame bursts of […]