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According to the Australian Communications and Media Authority, Australia’s Network Ten used subliminal advertising during its broadcast of the 2007 Aria Awards. The network allegedly threw "quick one-frame bursts of sponsor logos" at viewers during the introduction of nominated artists. Of course, the only punishment has been a stern reprimand — God forbid actually holding people accountable for anything — but one wonders why Network Ten even bothered. Subliminal messaging barely works anyway, and is patently unnecessary given how more reliable marketing avenues are wide open.
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