Ad Industry Will Soon Unveil a Do Not Track Browser Solution
Performance Marketing
After dissing the likes of Microsoft and Mozilla for their default Do Not Track browsers and after walking out of the World Wide Web Consortium's tracking protection working group, the [...]
Do Not Track Advocate Mozilla Supports Some Tracking
Performance Marketing
Mozilla is taking an "everyone but me" approach to Do Not Track.
Do Not Track Framework Doc Stirs Controversy Ahead of W3C Meeting
Performance Marketing
A document distributed to members of the international group trying to come up with a Do Not Track standard is causing a lot of fuss, dividing meeting attendees even before [...]
IAB Escalates Attack on Firefox Privacy Browser
Performance Marketing
The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks.
Advertisers to FTC: We’re Not Going Back on ‘Do Not Track’
Performance Marketing
Advertisers are dismissing charges that they are somehow backing off their commitment made last February to honor a uniform browser feature that would give consumers the choice to opt-out of [...]