Sergio Marchionne

At Last, Chrysler Confirms Super Bowl Appearance

Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads.In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler Automobiles—said the ads would run during the first quarter, at halftime and during the third quarter.

Chrysler Is Mum About Rumors of a Bob Dylan Super Bowl Ad

Chrysler is not discussing reports that it has bought time on Sunday's Super Bowl and will air an ad starring Bob Dylan.