At Last, Chrysler Confirms Super Bowl Appearance

3 new ads to break during game, at halftime

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads.

In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler Automobiles—said the ads would run during the first quarter, at halftime and during the third quarter.

The statement failed to mention, however, which of the company's brands would be featured and which roster shops created the work. Wieden + Kennedy, The Richards Group and Doner all work for Chrysler.

More finely, there was no reference to an ad starring Bob Dylan, as reported in a Billboard story earlier this week.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in