When it comes to branded content, the better the content, the better the branding. And so it goes with Desire (below), a short film from ad agency The Brooklyn Brothers and Ridley Scott's production company, touting Jaguar's F-Type sports car. Of course, Jag is a vehicle of excess, and the clip's 13-minute length, like the car's $92,000 price tag, is pretty darn excessive. I usually can't concentrate on anything for 13 minutes. Still, Desire held my attention all the way through with solid storytelling, visual panache (props to director Adam Smith) and strong performances from its three leads.
One of the nice things about perfume ads is that, since you can't smell online video (yet), nobody will mind if you decide that a given scent tickles the nostrils just like tiny, leather-clad people climbing across a statuesque woman's nude, reclining form, perhaps with grace notes of exploding welding goggles and a hint of leather hat.