Ad of the Day: Lady Gaga Fame

The pop star's new perfume spot smells like chaos

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One of the nice things about perfume ads is that, since you can't smell online video (yet), nobody will mind if you decide that a given scent tickles the nostrils just like tiny, leather-clad people climbing across a statuesque woman's nude, reclining form, perhaps with grace notes of exploding welding goggles and a hint of leather hat.

This, of course, is exactly what anything Lady Gaga branded is going to smell like, perhaps with a varying number of dog-collar spikes from bottle to bottle, but essentially undifferentiated.

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