retailers

Infographic: Millennials’ Surprising Game Plan for Black Friday Shopping

With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday.

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.

Ad of the Day: Target Celebrates the Wonderfully Real Moments of Being a Star Wars Fan

In terms of fandom, Star Wars is one of the most powerful franchises in the universe. And with the impending release of Star Wars: The Force Awakens on Dec. 18, we're about to be inundated with the film's merchandising push.

Customers Are Paying to Trade Places With the Barista

Two years ago, Christian Ott decided to run a Sunday afternoon seminar on coffee appreciation. Ott had just been hired as director of coffee for Stone Creek, an artisanal coffee chain with 10 locations in and around Milwaukee, and he figured he could teach his clientele a thing or two. But as the seminars got going, it was Ott who learned something.

Starbucks Unveils New Store Concepts

Starbucks is diversifying its stores, with two new models unveiled this week.

Amy Poehler’s Newest Job for Old Navy? World’s Worst Spelling Bee Moderator

Amy Poehler goes to the top of the class in her latest Old Navy commercial, in which the Parks and Recreation actress moderates a spelling bee.

Facebook Gives Retailers New Tool to Gauge Sales

Facebook is now helping retailers close the loop from placing ads to making sales.

Get the Perfect Clothing Fit With a Digital Sizing Booth

A bastion of fashion since 1860, Bloomingdale’s might not be the first place that comes to mind for a high-tech shopping experience.

Marketing to Kids Is an Obstacle Course

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from a less predictable challenger: big-box retailers.