With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday.
Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.
In terms of fandom, Star Wars is one of the most powerful franchises in the universe. And with the impending release of Star Wars: The Force Awakens on Dec. 18, we're about to be inundated with the film's merchandising push.
Two years ago, Christian Ott decided to run a Sunday afternoon seminar on coffee appreciation. Ott had just been hired as director of coffee for Stone Creek, an artisanal coffee chain with 10 locations in and around Milwaukee, and he figured he could teach his clientele a thing or two. But as the seminars got going, it was Ott who learned something.
Amy Poehler goes to the top of the class in her latest Old Navy commercial, in which the Parks and Recreation actress moderates a spelling bee.
A bastion of fashion since 1860, Bloomingdale’s might not be the first place that comes to mind for a high-tech shopping experience.