retail advertising

JCPenney Turns to Kraft’s Debra Berman for Marketing

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback.

Kawasaki and ‘Lone Ranger’ Ride Together in Multifaceted Campaign

If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences.