Research and Development

Old Media, New Tricks

"You’ll notice we’ve got lots of electronics around—most of which we’ve taken apart,” says New York Times R&D Lab creative technologist Alexis Lloyd, casually sidestepping two turquoise exercise balls.

Profiting From Hoodiegate

If that old saw about everyone getting his 15 minutes of fame is true, Betabrand CEO Chris Lindland got his the other week during the Facebook IPO. It started with “Hoodiegate”— Mark Zuckerberg showing up at a meeting with his Wall Street backers wearing—what else?—his signature hooded sweatshirt.