Twinkle, twinkle, little car. Subaru Canada channels the magical feeling of a night drive beneath celestial lights in a new campaign from Red Urban. Developed with the Royal Astronomical Society of Canada, #SubaruDarkSky invites Canadians to venture far from the haze of cities and suburbs to study the heavens.
Canadian rockers Walk Off The Earth struck viral gold in 2012 when they squeezed five band members around one guitar for a masterful cover of Gotye's "Somebody That I Used to Know," racking up 154 million views. Now they're back, and this time they're beating on a Beetle. In a partnership proposed by the band with Volkswagen Canada, the group created a three-part YouTube clip featuring different versions of their song "Gang of Rhythm." You can click to jump around the video, switching between "Playful," "Soulful" and "Powerful" interpretations of the track. The first version features some creative uses of car-part percussion, along with lots of people irresponsibly throwing guitars and ukuleles. But the second version doesn't add much, and by then the song has lost most of its limited charm. The third version is basically just them performing an instrumental in a tunnel, and the Beetle appearance is almost an afterthought. So while it's not as innovative as it could have been, it's still better than your average car commercial. Hat tip to Shannon at Glossy. Credits after the jump.
This Canadian spot by the Red Urban agency for Volkswagen's 2012 Passat has birthed comment and controversy. A doofus drives to the hospital and engages in a lively discussion of the Passat's features with a paramedic, leaving his pregnant wife forgotten inside the car. "Guys? Having a baby here!" she cries.
With this Canadian spot for the 2012 VW Jetta GLI, agency Red Urban Canada put a lot of work into a visual trick that looks like Tron doing doughnuts in an outlet mall parking lot. And I mean a lot of work.